Google 2008 | Google Web Analytics Consultant - Webanalytics Expert

Wednesday, December 24, 2008

Comparison of Web Analytics Tools

I noted down some stand out features and compared it with couple of web analytics tools.

Please find below the feature comparison of ClickTale with HaveaMint, CrazyEgg and Google Analytics.

Features of HaveaMint:

Movies of visitor sessions :No
RSS Notifications:Yes
Mouse moves vs Mouse clicks:No
Details of every link in web pages:No

Features of CrazyEgg:

Movies of visitor sessions :No
RSS Notifications:Yes
Mouse moves vs Mouse clicks:No
Details of every link in web pages:Yes

Features of ClickTale:

Movies of visitor sessions :Yes
RSS Notifications:Yes
Mouse moves vs Mouse clicks:Yes
Details of every link in web pages:Yes

Features of Google Analytics:

Movies of visitor sessions :No
RSS Notifications:No
Mouse moves vs Mouse clicks:No
Details of every link in web pages:NO

ClickTale, HaveaMint and CrazyEgg are all paid page tagging tools and the prices are fixed according to the visits/pageviews the website is receiving. Even a non-Adwords customer are can track up to 5 million page views per month using Google analytics.

Tuesday, December 16, 2008

Review of 'Woopra' Web Analytics Tool

Woopra is a revolutionary on demand web analytics tool. It clubs the features of a customer support software and usual web analytics characteristics.

I was really amazed by the visitor tracking ability of customer support softwares. These tools not only facilitate to chat with website visitors when they initiate the chat but also assists organisations to initiate chat from their side. Visitors movements can be tracked completely using the chat support softwares.I dreamt to get my hands on to the customer support tool to get more insights on the visitors behaviour inaddition to our web analytics tool.

Woopra has combined the features of chat support software with web analytics features. Isn't Woopra a revolutionary tool in reality? I am sure you are nodding your head in Concurrence!

I am really thrilled to see Woopra coming out of beta phase. Woopra is a page tagging web analytics tool offered by iFusion labs LLC. Please read the features of Woopra furnished below.

1) Woopra renders websites visitors statitics to you LIVE in a comprehensive manner.

2) Chat support features gives the visitors the flexibility to request for assistance by clicking on the chat button. Web masters can initiate chat from their part to persuade the visitors to purchase their products or services.

3) Statistics on all the usual web analytics metrics.

4) Visitor tagging ( onclick code)

Since Woopra is in its beta stage only limites invitations are being sent out to try their tool. Woopra can be installed very easily. Here are the simple steps.

1) Sign up for Woopra Web analytics tool.

2) Log into your Woopra account and Click on members tab.

3) Add your website.

4) Enter the invitation code( if you have received one)

5) Copy the Javascript snippet code and include it in your web pages.

6) Download the appropriate version of Woopra for your computer.

7) Install the downloaded software in your system.

8) Open the Woopra software from your system and enter your member 'username' and 'password.'

9) Experience the spectacular "LIVE" statistics of your website visitors.

The USP that sets Woopra apart from the existing web analytics tools be it a page tagging tool or log file tool is the "Live Visitor Tracking Functionality."

Click here to register with Woopra.

Monday, December 15, 2008

Review of "Click Tale" Web Analytics Tool

Web analytics is a nitty-gritty for online marketing. Click Tale is a useful web analytics tool for online marketers. Click Tale do have a fabulous feature wherein it records the visitors activity in the website. This is an unique selling point(USP) of Click Tale and this feature makes it stronger as a web analytics tool vendor to compete with it competitors.

Click Tale is a page tagging tool and offers free and paid services. The pricing is based on number of pageviews received by websites.

In addition to creating movies of visitor sessions Click Tale has got the following features.

I) Renders Information on "how far visitors scroll down" to read web pages in the form of "Scrolling Heat maps."

II) Details of interaction with each and every link in the website. It even shows the hesitation time, hovers and average hover time taken to click a link.

III) Most of the companies using web analytics tools confront with the problem of tracking and analyzing form pages.But ClickTale is exceptional here in the way it identifies problems in the online form by supplying sufficient information to optimize the form.

IV) Screen resolutions, window sizes, window resizing, window sizes PDF under "Dimensions."

V) Countries, languages, browsers, platform under "Demographics."

VI) Page open period and activity time & load times below "Intervals."

VII) Pages/visitor, mouse moves vs mouse clicks, JavaScript errors and Tags beneath "Visitor activity."

Interested in trying out ClickTale, then click here to sign up for free initially.

Sunday, November 30, 2008

Web Analytics Tools to Measure Online Business Performance

Web analytics is the study of online behaviour of visitors.

To know how successful is a website, web analytics tools are highly important. Only when you understand 'how your visitors interact with your website you can measure your online business performance.

For every online business there should be some actions they expect visitors to take to sustain and excellence. These actions could be mere clicks to the website, filling in online forms or purchasing products.

There are two types of web analytics tools available in the market. They are log file analysis softwares and page tagging tools. Irrespective of which type of web analytics tools you choose, you can measure your websites performance using the following e-metrics.


1) Visits
2) Unique visits
3) Pages/Visit
4) Avg. time on site
5) Bounce rate
6) Exit rate
7) Country, city
8) Keywords
9) Sources
10) Navigation path
11) Entrance path

Here are few steps to measure your websites performance:

1) Track all the pages that Visitors tread while moving towards the penultimate conversion pages.

2)Identify your checkout conversion page and observe the navigational path taken by your customers.Compare the actual conversions naviflow with the above stated step.Through this we can ascertain the successful path that lead to conversions.

3)Now you would be having the figures of "how many visitors moved to the penultimate conversion page and how many got converted into customers.

Segregate the visitors moved to just the penultimate sales conversion process and exited as group I. Segregate the visitors who completed the conversion process as group II.

Analyze group I to identify the stumbling blocks. Pick up each every page pursued by the visitors. Start your analysis using the following KPIs viz. bounce rate, exit rate, keywords, sources, navigational path, entrance path etc.

Saturday, November 29, 2008

Review of ClickTracks Logfile Analyzer Tool

ClickTracks is a good log file analyser tool that comes at an affordable cost. Below are the four major valuable reports ClickTracks can render..

1) Navigation report.
2) Search Report.
3) Site Overview report.
4) Visitor labelling.

1)Navigation report

Navigation report contains three parts. They are website view, page analysis & path view.

The website view allows you to navigate to any page just like you type websites in your browser.Website view displays information on how frequently visitors click on each link.

The page analysis frame displays further information about the page currently displayed in the website view.The page analysis frame presents further information related to the current page in the website view.Below are the metrics displayed in the page analysis frame.

1.Visitors that see the page
Here we can see the total number of visitors that saw the currently displayed page.Of all visits to your website, this shows the percentage that viewed this page. Please note that a single visitor will not be counted more than once if they hit the page numerous time in a single visit. In the parenthesis after the percentage, the first number shows the number of unique visitors to this specific page, and the second number represents the total number of unique visitors to the site.

2.Average time at this page.

3.Average time to this page.
Shows how long it took visitors to reach the page from the moment they hit any page in the site.

4.Visitors entered at this page.

5.Exits from this page (as % of page views)

The path view details the pages visitors were on prior to the current page in the website view and also list the pages they visit next.

The percentage and colored bar underneath each hyperlink on the report indicates all traffic to this page, what percentage clicked on each link.

2) Search report.

Search report lists the keywords and search engines that referred visitors to your website.Along the left side are the
search terms that were used, and along the top are various search engines. Cells that are darker indicates the greater number of referrals.

3) Site Overview

Site overview provides information in a more traditional table format.

1.Total number of visits to the page.
First is the total number of visits to the website. Visits are not unique to an individual; one individual might generate several visits.

2.Average pageviews

3.Top search queries
Here are the top keywords entered into the search engines that generated referral to the website. Unlike those on the search report, the search terms on the site overview are not separated by search engines.

4.Top Referrers
These are top websites with links that referred visitors to your website, for eg:- a search engine, or an online campaign.

5.Pages with most visitors

6.Top entry visitors

7.Top exit pages

4) Visitor labelling

Visitor labelling shows segmentation of the visitors by their behaviour. This can be done by on-demand basis. Group of visitors are tracked under visitor labelling. There are several predefined ways of grouping, or labelling visitors.

Suppose you want to see how the visitors that actually bought the product behave on the site compared to general population. First, select "reached check out or other goals." This wizard allows you to select any page of your site from drop down menu. If you are interested to see people who have purchased the product behave, select the checkout page.

Now a label has been assigned to this group of visitors. Click 'go" to re-analyse. You now have a color coded visitor label showing your segmented visitors.The percentages and totals shown on the new label reflect the visitors that satisfied the action you identified, in this case those visitors that hit the checkout page. The new label shows of all the visitors landed on the checkout page- or bought something 'what percentage clicked on each link.' The visitor label now show the information about particular group of visitor on all reports.And on site overview, you can see specific information about this visitor.

By examining the behaviour of visitor groups you value most, you can target your site to these most important users. group.

Click here
to get more information on ClickTracks.

Review of WebTrends8 2008

The presentation of emetrics in WebTreds Analytics8 is awesome. Even a newbie to web analytics can easily understand the complete behaviour of website visitors by having WebTrends analytics tool. The problems most companies using web analytics tools confront is the inability to make decisions to improve the website conversions. But WebTrends is an exception in the way it facilitates easy decision making for improving website conversions.

WebTrends renders the following features to measure the performance of marketing.

1)Performance Dashboards
2)Interactive Reporting Console
3)Business Intelligence Integration
4)Custom Reporting
5) 5-Point Scenario Analysis
6)First-Party Cookies

1)Performance Dashboards provides accurate benchmark KPIs. "What if" scenarios in Perfomance dashboards facilitates identification of focus points in Marketing.

2)Interactive Reporting Console assists each and every member of the company to filter, drill & query the emetrics to realize their business results.

3)Business Intelligence Integration provides you with the capability to use any business tools.

4)Custom Reporting aids you in generating advanced reports to measure your marketing performance.

5) 5-Point Scenario Analysis portrays the point at which your website visitors are dropping and why they take such actions.

6)WebTrends uses WebTrends First-Party Cookies.

Read more about WebTrends8 here.

Thursday, November 27, 2008

Comparison of Google Analytics & Web Trends

How WebTrends is different from Google analytics

Google Analytics

WebTrends Analytics 8
WebTrends Analytics 8

On Demand

Ease of Use

Dashboard Summaries
Comparative Reporting
Drill Across Reporting
Product Resource Center
Ad Words Integration

Browser Overlay (static pages only)
Browser Overlay (dynamic pages)

Report Bookmarks
Quick Query

Reporting Power

1st Party Cookie support

Visual Scenario Analysis

Search Engine Marketing Analysis
Search Rank Reporting
Basic Commerce Reporting
Basic Campaign Reporting
Geographic Segmentation
  • (Akamai Database)
  • (Akamai Database)
Content Groups
Real-time Analysis

Enterprise Class

Reporting Templates
Customizable Dashboards
Full Merchandising Drilldown
Full Campaign Drilldown
Visual Path Analysis
Ad Hoc Query and Reporting
WebTrends Smart Reports

Google Analytics

WebTrends Analytics 8

WebTrends Analytics 8
Custom Reports

Custom Drilldown Reports

Custom Segmentation

Dynamic Segmentation

1st Party Cross Domain Tracking

Customer Support

Technical Support
Implementation Services
Strategic Business Services
Account Management

Online Training Programs
Online Resource Center

No of websites Limited
No of user login Limited
Report storage – duration Limited
Log files storage Limited
No of Templates Limited
No of Client visit Limited
Page views Limited
As per the purchase
As per the purchase

1. Google is targeting small and medium business.
2. The product is hard-coded one size fit all tool.
3. Customer support is through e-mail only with an SLA of 1 week, where WebTrends is 24X7 support with 1 hour of SLA. And database available in webtrends itself is a solution for most of the problems.
4. The service is free to Google Adwords customers. The non-Adwords customer are limited to 5 million page views per month
5. A license allows customer to create up to 50 profiles. The report will be surface level. In WebTrends you can create unlimited user and unlimited profiles.
6. As part of the license agreement a customer agrees to be used as a marketing reference in google’s material – No question asked.
7. No customizable reports- In webtrends we can tailor the report according to the user and department as decision making is streamlined.
8. This is not possible with google- campaign reporting to depth, Content group, Full path analysis, Unique visitor tracking for campaigns.
9. WebTrends has real time analysis.
10. Can create our own template, Customizable dashboards, Smart view reports, Full campaign drill down.
11. Apart from this we track user by 1st party cookies.( First party cookie is the small amount of information stored in users browser when a person request for a page first time. When next time he visits the page, with that that cookie ID he will be identified as repeated visitor). Also we have 4 other options to track visitor according to your requirement.
12. Your data is not safe as Google have access to your Data.
13. You can not have your reports for long period for comparison of the report ( Ex: report of 2008 March and 2006 March). This kind of report is essential for growth metrics. Date comparison you will find on spot in webtrends where in google you have to pick and see.
Read the head to head comparison here Google Analytics vs WebTrends.
Search Marketing Guide

Saturday, November 22, 2008

Log file analysis tools Vs Page Tagging Softwares for Measuring and Improving Success Metrics

The internet has changed the speed at which marketing was travelling. Prospects are interacting with your website every minute and innovative marketing programs are launched every day.

The measurement of success is the key metrics for all the marketing programs launched. How do your prospects behave in your website? What action do they take? Are they proceeding to purchase your services or products? Why your prospects are abandoning the purchase of products or services?

Unless you analyze and measure the interactivity of your website prospects you cannot eliminate the hurdles encountered by your prospects. It could be a small hurdle in the path way of your prospects, you may not be able to understand it with your naked eye. For this you require proficient web analytics tools which can give you proper insights of your prospects behaviour.

There are two types of web analytics tools available in the market. They are

1) Log file analysis tools.
2) Page tagging software.

1) Log file analysis tools:

As the name suggests log file analysis tools process the log files from the web server into their engine. Once the log files are processed into log file analysis tool, they generate web analytics reports. Log file analysis softwares can be easily customized.

Few examples of log files analysis tools are Web Trends, Omniture Site Catalyst, ClickTracks etc.

2) Page tagging software:

Page tagging softwares are completing different from the way log file analysis works. Page tagging softwares requires tagging of each web page in a website with a snippet of code. The snippet of code can be placed either in the head section or just above the closing body tags.

Examples of Page tagging softwares are Google analytics, SiteStats etc.

Google Analytics Case Study

InstantSSL is one among the world’s renowned SSL certificate products.

Challenges: Not only the traffic to InstantSSL website was on the higher side but also the abandonment rate.

We started analyzing the reason for the increased abandonment rate. Using Google analytics we identified the top web pages(in terms of traffic)of the website and started analyzing the reason for the low conversion rate.

We began analyzing each pages in an effort to eradicate the stumbling blocks that hinder the purchase process. The first web page we picked for analysis is the index page, the mother of all pages.

Here is the analysis for the index page. We collected the metrics viz. visitors, page views, unique page views, time on page, bounce rate, exit rate and furnished it in an excel sheet. Then we gathered the information about "how visitors reached the web page using the below stated metrics."

1) Top search engines through which visitors reached the web page.
2) Top referral sites.
3) Top keywords

We further moved on to our most important part of analysis known as click stream analysis. We discovered what actions visitors are taking after entering this page either directly or from some other pages of the website. Following are the synopsis of the discovery.

1. Majority of visitors navigate to free SSL certificate page and products page. These were the actions we actually wanted visitors to take.

2. There was no explanation for our main products displayed namely InstantSSL, EV SSL, Wild card SSL & Essential SSL. In a bid to showcase the distinction between products we recommended the developers to introduce a tool tip carrying the main features for major products.

3. Even though "EVSSL" promotion links are placed at the top of the page, visitors rarely click on the links. The reason could be the 'price' quoted near the product. We recommended the developers to remove the price quote so that the visitors will click on the link to visit the page and learn more the product and make a decision.

4. Even though the anchor text for the "why Comodo" URL is colored differently from the rest of the page, the link fails to grab the attention of majority of visitors. We recommended the developers to increase the font size of the anchor text "Why Comodo" to 12 points.

We passed on to the second most powerful page of the website, the products page. Here are the findings.

The detailed description about the products from the products page can be found by clicking on the products name. There exist a Hyperlink which takes the customer to a separate page to know the features of the product. But the Hyperlink is not visible to the customer. Since the “Buy” button is more prominent visitors click on that to reach the buy page. Features of the product are not properly explained in the buy page and exit rate of this page is severely high. On the other hand very less people reach the learn page from the products page simply because it is invisible to the visitors. We were happy to have diagnosed the problem of experiencing the high abandonment rate and appreciated the insights provided by Google analytics.

We recommended the developers to introduce a “learn” tab on all the products in the products page for the customer to know more about the products. After getting an overview of the product the customer could go ahead to purchase the product by clicking the “Buy” option on the learn page. By this way we can make sure the features of the product has clearly reached the customer and the flow of the customer can also be tracked. We also recommend the developers to stick a learn more button in the buy page.

We didn't stop here we went forward to analyze the purchase page.

Features of the product are not properly explained in the buy page and exit rate of this page is severely high. Prospects look up to check for any links that could provide them the features and benefits of the products, but to their dismay they have wander through the links available in that page. We recommended the content writers to provide an idepth feature list to get furnished in the page.

We also found out that more number of prospects who have made up their mind to purchase the product move back to the products page. We wondered why visitors take such action and researched to find the answer. The reason we observed is when visitors click on the buy button in the products page they are shown a shopping cart adjacent to the buy button. This gives them an impression that the product got added to the shopping cart when they clicked on the buy button. They reach the buy page and they are asked to select number of years by changing the drop down menu. Thinking that they actually added the product to the shopping cart they click on "proceed to checkout" button. And when they say proceed to check out a pop up appears saying "Select an item to purchase" on a blank webpage and then takes the customer back to the products page. This was creating great inconvenience to the prospects. We recommended the developers to revoke the redirect and allow them to stay on the page to add the product to the shopping cart to enable them to purchase the product easily.

The conversion rate of the website has increased manifold after implementing these changes. The reason for the improved conversion rate is due to the fabulous insights Google Analytics rendered us.

More Google Analytics case studies

Do not forget to browse through the Search Marketing Guide.

Monday, July 21, 2008

Problems in Google Analytics Profile Creation

I had few issues with the newly created Google analytics profile. Thought of asking for assistance from Google Analytics team and had an online chat with them. Read the below given chat transcript for useful information.

Thank you for contacting Google AdWords. Please hold a moment while we route your chat to a specialist who will help you with your question: "Have problems with my newly created analytics profile for".
Anuradha R has received your message and will be right with you.
Anuradha R: Hello Kamal. Thanks for contacting Google AdWords. How may I help you today?
KamalChandran: Need your assistance!
KamalChandran: I have problems with my newly created analytics profile for".
Anuradha R: Ok.
Anuradha R: Can you please specify what the problem is?
KamalChandran: eventhough the code was added to the webpages of", I get a comment on the status column saying 'Tracking Installed'-Check Status. This is in sharp contrast with the already working profiles which says 'Receiving data'in the status column
KamalChandran: Can you please pull my account and check for the errors
KamalChandran: Customer ID: XXXXXX
Anuradha R: When did you add the code?
KamalChandran: 4 days back, I waited for some days to see whether there is any change in the status of the profile
Anuradha R: Ok.
Anuradha R: Would you mind waiting a moment while I pull up your account?
KamalChandran: but when I found no change in the status comment I thought of taking your assitance
KamalChandran: I will wait!
Anuradha R: Thank you for waiting.
Anuradha R: I would like to clarify...
KamalChandran: np\
Anuradha R: Your tracking code is installed but you are not receiving data, is that right?
KamalChandran: For friday, July 18 analytics has reported 25 visits
KamalChandran: For saturday, July 19 it is 2 visits
KamalChandran: I could see the tracking code added to the webpages and I believe that is free from any errors
Anuradha R: So you are receiving data?
Anuradha R: Kamal, please state clearly your concern, so that I can help you troubleshoot this better.
KamalChandran: Hello Anuradha, pls read my question below
KamalChandran: eventhough the code was added to the webpages of", I get a comment on the status column saying 'Tracking Installed'-Check Status. This is in sharp contrast with the already working profiles which says 'Receiving data'in the status column
KamalChandran: 'Tracking Installed'-Check Status is the current comment on the newly created analytics profile
Anuradha R: I see only 'Tracking Installed'
KamalChandran: If everything is working fine the comment would be stated like "Receiving Data Conversion Goals (0)"
KamalChandran: U got it, my question is If everything is working fine the comment would be stated like "Receiving Data Conversion Goals (0)"
KamalChandran: why is the comment saying 'Tracking Installed'
KamalChandran: eventhough the codes are perfectly added to the webpages
Anuradha R: Ok. Kamal, I will need to consult a specialist about this and revert to you is that ok?
Anuradha R: I will email you at XXXXXXX with the resolution for this.
KamalChandran: This is of utmost importance, as the management wants a clarification immediately
KamalChandran: please do not send this to our CEO, it would be an inconvenience to him
KamalChandran: send the email to XXXXXX
Anuradha R: Ok, I can do that.
Anuradha R: Please expect an email by EOD today.
Anuradha R: Is there anything else that I can help you with?
KamalChandran: Anuradha, on few occassions I did not receive emails as promised by adwords support persons
Anuradha R: Please be assured, that I will follow up in this case.
KamalChandran: Thanks for considering my request.
Anuradha R: You're welcome.
KamalChandran: I believe you have fully understood the clarification I require
Anuradha R: Yes, I have, you are seeing the term'Receiving Data' for other profiles, bout seeing 'Tracking Installed for the profile ".
Anuradha R:
KamalChandran: right, I have one more request for the profile named "InstantSSL Goals-I"
Anuradha R: Ok.
KamalChandran: I created this profile on July 17 by using the option "Add a Profile for an existing domain" while creating the profile.
Anuradha R: Ok.
KamalChandran: similar status is shown for this profile also
Anuradha R: For this profile, you have to enable cost data.
Anuradha R: I see that cost data is not applied in this profile.
KamalChandran: usually when I create a profile using "Add a Profile for an existing domain," it takes only 1 day, now it is more than 3 days
KamalChandran: yes, it would checked by default
KamalChandran: yes, you are right, do you think by applying cost data the issue will be resolved
KamalChandran: Are you there?
Anuradha R: Thank you for waiting.
Anuradha R: For this profile, "InstantSSL Goals-I"
Anuradha R:
Anuradha R: You need to apply cost data.
KamalChandran: okay, I did that now
KamalChandran: I have applied the cost data.
Anuradha R: Ok.
Anuradha R: Please hold.
KamalChandran: okay.
KamalChandran: Is there a limit to create profiles
KamalChandran: I meant "how many profiles can be created in one account."
KamalChandran: Is it 50.
Anuradha R: Kamal, I see that you have applied the code multiple times on the same page.
Anuradha R: So you will need to install the code only once for each page.
Anuradha R: Please go to the websites you mentioned and remove the multiple codes leaving only one.
Anuradha R: This is also the case with the other profile.
KamalChandran: Is this for
Anuradha R: No, the multiple codes is for "InstantSSL Goals-I"
Anuradha R:
Anuradha R: For the other profile, I will check with the specialist and revert to you.
KamalChandran: can I know the page where u found multiple codes
Anuradha R: In answer to your question on number of profiles, you can have upto 50 profiles in one account.
KamalChandran: "InstantSSL Goals-I" is actually a duplicate profile for already working profile ""
Anuradha R:
Anuradha R: Kamal, please take a look at the website and do the needful, I will get back to you for the other account.
KamalChandran: yes I can see another GA code at the bottom fo the page, but the real profile "" works well
Anuradha R: I see that the code is pasted multiple times.
KamalChandran: "InstantSSL Goals-I" is created by using the option "add a profile to the existing profile"
KamalChandran: and by selecting InstantSSL as the existing profile.
Anuradha R: The duplicate profile also needs to have the code installed only once.
KamalChandran: no need, I have already created duplicate profiles for many profiles and is working fine
Anuradha R: Kamal, so I will get back to you for the other profile, is that ok?
KamalChandran: fine
KamalChandran: thank you
Anuradha R: You're welcome.
KamalChandran: when can i expect the reply
Anuradha R: One moment.
Anuradha R: I will help you if you can wait for a few minutes.
KamalChandran: sure
KamalChandran: I will wait
Anuradha R: Thank you for waiting.
Anuradha R: I see that I will need to send you an email on this Kamal.
Anuradha R: Thank you for your patience.
Anuradha R: I will revert as soon as I have an answer for the team.
Anuradha R: Are you there?
Anuradha R: It was a pleasure chatting with you. If you have any more questions, please feel free to visit our Help Center. You can also print this chat transcript for your records. Have a great day.
Thank you for contacting Google AdWords. Your chat session has ended. Click To Print

Organic SEO Adwords Consultant Website Optimization India

Tuesday, July 15, 2008

Website Traffic Analysis Guide for Emarketers

Every EMarketer should understand the significance of website analytics.

Web Analytics is a majic wand to the Emarketers to analyse the website users behaviour. EMarketers should be aware of the e-metrics through which they can analyse webpages for enhancing their performance.

Collection of E-metrics data is done in two ways, Log file analysis and Page tagging.

Log file analyser softwares faciliates analysis of log files and presents in a meaningful ways. These tools can be customized to provide data in the manner we would like to see.

Page tagging is the collection of data using javascript in each page. The third-party server would be carrying all the traffic statistics gathered through page tagging.

There are umpteen web analytics software available in the market. It is a mixture of paid and free web analytics tool.Before Here is a list of free and paid tools.

Free Web Analytics Tools:
Google Analytics
Microsoft adCenter Analytics
Site Meter
Stat Counter
Webalizer -Log file analysis program
Analog -Log file analyser
Awstats - Log file analyser

Paid Web Analytics Tools:
VisualSciences / WebSideStory
Weblog Expert

I have portrayed some simple steps below to understand the working of internet and how data is recorded in the web logs.

User logs in into the internet. The ISP provides him an IP number.

Step 2:
User types a URL in the browser.

Step 3:
ISP proxy server receives a request.

Step 4:
Request is sent to host server as packets.

Step 5:
The webpage's hostserver receives the request.

Step 6:
Immediatley the host server sends the requested file to the IP address of the user. The user views the webpage.

Step 7:
The requested files willl be recorded in the log files of the host web server.

Step 8:
The log file analyser software processes the details of the log files into its engine and renders the traffic information in a fabulous way. If webpage is tagged, the javascript code in the requested webpage will deliver the information to a third-party server, the login provided by the vendor will supply the traffic details.

Following are the EMetrics involved in increasing the website sales:

1)Value per visitor
2)Average Order size
3)Items per sale
4)Conversion rate is calculated by dividing sales by visitors
5)Sales trends viz time, day etc.
6)Exit point
7) Entrance point

After sales service EMetrics:

1)Visits to FAQ page
2)Visit to intruction manuals
3)Newsletters opt-ins

Sales Lead Generation EMetrics:

1) Email contact conversion rate
2)Filling up online forms
3) Visiting Product information pages
4)Average time
5)EMail opt-ins
6)Newsletter sign-ups

Hope the information provided is little helpful to undertand web analytics.

Adwords Consultant Website Optimization India

Wednesday, June 11, 2008

Expensive Web Analytics Tools

Below furnished tools are very expensive web analytics programs.

1) Omniture
2)VisualSciences / WebSideStory

Website optimization Chennai

Free Web Analytics Tools for Website Business Analysis

List listed below are free web analytics tools.

Google Analytics - A robust and flexible web analytics tool offered by the great GOOGLE. I am using google analytics analytics for my company and I am very happy with the insights this majestic tool provides me.

Microsoft adCenter Analytics - Free for those who sign up for MSN Adcentre.

Piwik - A free webanalytics tool offered as opensource.

Site Meter - Free tool but you have pay them for utilising their advanced features.

Stat Counter - Free but you have to shell you money for having a hand on the advanced features.

Webalizer - This is a log file analysis tool.

Analog -Log file analysis tool

Awstats - Log file analysis tool

Monday, June 2, 2008

Change Google Analytics Time Zone

The below chat script gives you full information about the time zone changes for Adwords and google analytics.

info: Thank you for contacting Google AdWords. Please hold a moment while we route your chat to a specialist who will help you with your question: "Time zone change".
info: Sabina has received your message and will be right with you.
Sabina: Hello Kamal. Thanks for contacting Google AdWords. I'm happy to help you.
KamalChandran: I would like to change the time zone of my analytics account. Is it possible?
Sabina: Let me check this for you.
KamalChandran: thanks
Sabina: Please give me a few minutes.
KamalChandran: sure.
Sabina: Thanks for waiting.
KamalChandran: np
Sabina: You can change the time zone in Analytics in the "Main Website Profile
Sabina: Information" section of your "Profile Settings" page.
Sabina: If your Analytics account is linked to an AdWords account, the time
Sabina: zones will be synchronized and controlled by AdWords. Learn more about
Sabina: this at
KamalChandran: I have linked my adwords account with analytics account.
KamalChandran: the same adwords time zone will be applied to analytics time zone. Is that so?
Sabina: Yes.
Sabina: And we cannot change the time zone in the AdWords account.
KamalChandran: Is there any way to have a separate time zone for analytics account alone, even after linking both accounts; adwords and analytics?
Sabina: I am sorry we do not have that option.
KamalChandran: Will it be possible for you to change my adwords time zone?
Sabina: Kamal, I can change the time zone only once in your AdWords account.
KamalChandran: I would be placing a request with you for adwords time zone change in the near future. Hope you will assist me to change the time zone
Sabina: Yes, I can help you now.
KamalChandran: I understand the change can be done only once.
Sabina: Yes.
KamalChandran: I will get proper approval from my management for Adwords time zone change and will ask for you assitance.
Sabina: Sure, not a problem.
Sabina: If you chat in again, you can ask for me.
Sabina: Is there anything else that I can help you with?
KamalChandran: Sabina, the management wants to have two different time zone for both the accounts!!
KamalChandran: I mean adwords and analytics, Is there any other way, I am asking you once again...
Sabina: Kamal, if your Analytics account is linked to an AdWords account we cannot have different time zones.
KamalChandran: Is it possible to de-link the accounts and then change the time zones
Sabina: Yes, you can do that.
Sabina: However, if you link the accounts again then it will change according your AdWords account.
KamalChandran: what would be the drawback then..........
KamalChandran: I think the adwords data would not be reported correctly if I have two different time zones.......for eg:- conversion etc
KamalChandran: Am I right?
Sabina: Yes.
KamalChandran: what would you suggest, is it better to run both the accounts at the same time zone?
Sabina: If you link the accounts then the time zones will be the same.
KamalChandran: thank a lot for you support
Sabina: You're welcome.
Sabina: It was a pleasure chatting with you. If you have any more questions, please feel free to visit our Help Center. You can also print this chat transcript for your records. Have a great day.
Sabina: Bye!
KamalChandran: I will come back to you in a couple of days
KamalChandran: bye!
Sabina: Sure

Thursday, May 22, 2008

How to Change Google Analytics Time Zone?

I wrote an email to asking for guidelines to change google analytics time zone. Following is the draft of my email.

Hello Support Team

Can I change my google analytics time zone? I have already linked adwords account to analytics account.

For some specific reasons I like to get the time zone changed to
Bradford, United Kingdom from (GMT-08:00) Pacific Time.

Please provide me with the necessary guidelines to change the time zone.

Your assistance is much appreciated.

Thanks & Regards

Check the reply from google below.

Hello KamalChandran,

Thank you for your email.

If your Analytics account is not linked to an AdWords account, you'll be able to set your time zone preference from the Main Website Profile Information section of your Profile Settings page. By default, all accounts are set to use Pacific Time in North America.

If your Analytics account is linked to a Google AdWords account, your time zone will be automatically set to your AdWords preference and you will not see the time zone feature in your Analytics account. This ensures accurate reporting on your AdWords campaigns.

It's important to note that changing your time zone will only affect data going forward, and will not be applied retroactively. You may notice a flat spot or a spike in your report data around the time that you updated your time setting . This is caused by a time shift forwards or backwards,
respectively. In addition, your report data may refer to the old time zone for a short period after you update your settings, until our servers have processed the change.

For additional questions, please visit the Analytics Help Center at

You can also find helpful tips and information by visiting the Google Analytics Help
Forum at

Analytics Support

Thursday, May 8, 2008

Tracking Subdomains from the Main Domain Profile

All subdomains belonging to a domain can be tracked in one profile.

You can get the statistics of all of your subdomains reported in one single profile. Isn't that wonderful, I couldn't resist praising google for this excellent feature.

Only with a single line addition to your google analytics code you would be able to track the analytics. Just include your main domain name, for eg:- if is you main domain and if would like to track the subdomains viz.,,, etc. include pageTracker._setDomainName("");code to all of the subdomains analytics code.

You are not done now completely. Since google analytics renders information of webpages with a forward slash; for example it will report home page url as /index.html. To track the urls of the all the subdomains in a distinguished way follow the below given steps.

Create an Advanced filter for your profile with the following settings:

Filter Type: Custom filter > Advanced
Field A: Hostname
Extract A: (.*)
Field B: Request URI
Extract B: (.*)
Output To: Request URI
Constructor: /$A1$B1

With the above filter changes, you would be able to view the subdomains as furnished below.

Adwords Consultant Website Optimization India Organic SEO

Outbound Link Tracking Code Google Analytics

Google analytics can track links that that point to another domain or sub domain. By tagging the out going link the clicks for the link can be tracked easily. Javascript code takes the responsibiliy of tracking the link by assigning a pageview for every click.

Refer to the following example.

To track the click on following link to create an arbitrary url like this /outgoing/advertisingaxis_com. The following piece of javascript code is enough.


Thursday, May 1, 2008

Google Analytics E-Commerce Tracking Code

Google analytics has got accurate e commerce tracking code for tracking website conversions..

The e commerce tracking code can track the dynamic products sold in the website. For example if a website sells 10 different products priced distinctly, it can give out sales details of each product thereby distinguishing one product sale from another.

The notable things while implementing the ecommerce tracking code..... is to realize where your check out pages are......whether the check out happens in main site or in an sub-domain or an entirely different domain. Once a clear understanding is attained get the appropriate ecommerce tracking code.

Google Analytics Wonder Tool and It's Potential

The mind-blowing google analytics tool improves the performance of webpages.

The crystal clear interface is the power of google analytics tool. Signing up for google analytics tool is very easy, just a few steps.... After logging in create a profile for your website and copy the tracking code, better to go for the ga.js tracking code than the old urchin code. Ga.js code has many custom options and works well with both 'http' and 'https.' The old urchin code will be functional only for 6 months and it would not receiving further updates.

Take the ga.js code and place it in all of your is always better to have the code in the "head" section for perfect tracking.

Best Free Web Analytics Tool Google Analytics

The best free web analytics tool is Google Analytics.

Google analytics gives significant insights of 'how a website performs.' It has got a cool interface with excellent presentation of website metrics. Does anything comes free in this world which can deliver quality output, nah right? But google is exceptional in providing a free and powerful web analytics tool.

Sign up for tracking your visitor behaviour and to improve your web conversions, access the following link

Tuesday, April 29, 2008

Customize Google Analytics New ga.js Tracking Code

Significant Data that can be tracked with the advent of the new ga.js!

1) Track outbound links easily by modify the actual URL that appears in the GA report by creating an arbitrary entry.

onClick="javascript: pageTracker._trackPageview("/my/virtual/url");

2) Track the downloadable stuff on your webpages.


3) Track a webpage in multiple accounts. If you feel that one page is more important for you than the rest and that page exists in all of your websites, then use the below code for easy tracking.

var firstTracker = _gat._getTracker("UA-12345-1");firstTracker._initData();firstTracker._trackPageview();

var secondTracker = _gat._getTracker("UA-67890-1");secondTracker._initData();secondTracker._trackPageview();

4) Track sub-domains seamlessly if you have spanned multiple sub-domains for your website. Include the below stated code in your subdomains by replacing with your domain name.

var pageTracker = _gat._getTracker("UA-12345-1");

5) Track visitors across your domains using a link; by transferring cookies throughout your domains. To send cookies through URL _link( ) function is used.


6) Track visitors across domains while they fill in the form placed in your website and move to another domain( when clicking on the form submit button). Cookies would be sent through the _linkByPost() function.



7) Track Ecommerce Transactions effortlessly.

8) Add secondary earch Engines to your analytics report. You can add secondary search engines using the _addOrganic() function.

pageTracker._addOrganic("secaondary search engine name", "q");

9) Restriction of cookie data to a sub-directory.

Just alter your preferred cookiepath to the _setCookiePath() function.

pageTracker._setCookiePath("/advertisingaxis path/of/cookie/");

10) Track manually tagged # symbol url instead of question mark (?). Set the _setAllowAnchor() to true.