Google January 2009 | Google Web Analytics Consultant - Webanalytics Expert

Wednesday, January 21, 2009

Mobile Web Analytics Bango

For the first time you can get real time, accurate information about key metrics such as the number of unique visitors to you and an independent comparison of the success/conversion rates for all your mobile marketing campaigns.

There are two implementations:

1.Campaign tracking which enables you to get a independent measurement of
all your mobile marketing and advertising campaigns and their success.

2. PAGE TRACKING which enables you to track what users are doing on your
mobile sites, who your visitors are and where they are coming (similar
to Google Analytics but for mobile).

Bango Analytics gives you answers to the following questions:

· How many unique visitors had you had (rather than just visits)?

· Which country and operator are your visitors from?

· How many times have they visited your mobile site?

· What content do they like?

· Which search engine or advertisement have they come from?/Best ROI

· How much money have they spent?

Read the review of Bango mobile web analytics tool.

Monday, January 19, 2009

Review of Mobile Web Analytics Tool Bango

Mobile analytics tools are slowly emerging in the market.

It seems that marketers have understood the importance of analyzing visitors from mobiles to their websites. Traditional web analytics tools doesn't have the ability to give statistics of mobile visitors due to technology incompatibility. What I mean is that " most of the mobiles do not support Javascript and cookies used by web analytics tools" to render the visitor metrics.People accessing websites through their mobiles are gradually increasing day by day. This means a small percentage of sale is happening through mobile users. The present small percentage has every potential to climb up over a period of time.

Not considering the behaviour of mobile users will be costly miss to the online companies. 'Bango' is a simple and robust mobile web analytics tool. Well, good tools come with a price and so is 'Bango.' Bango offers a 30 day free trial period. Marketers can make use of this opportunity to see 'how this mobile analytics tool can help them to increase the conversions'.

I have listed below the features of Bango:

1. Visitors with site analysis

2. Unique visitor count

3. Most accurate data in real-time

4. Independently measure campaign effectiveness

5. Powerful APIs for integration

6. Measure mobile visitors to PC websites

Bango have a similar installation process of Page tagging softwares.

Bango provides one line of small code having the gif image. The code has to be added to the home page of the website; just above the closing body tags. The normal page tagging tool requires you to add the same code to add the web pages of the website. But the mobile web analytics tool Bango needs you to create unique ?page= argument for each page of the website for you to identify the pages while viewing the web page statistics.The argument should be added to the line of code you added to the home page and then placed in each of your webpages.

For example:

The above codes are for tracking web pages. To track the links the webpages you have to provide the link title and the url in the respective fields and click on the create a Bango tracking link.

Bango would create you an URL, copy this url and replace the original url with this Bango url. Thats it! Behind the scenes Bango will redirect to your original url whenever your website visitors click on the link.

The Bango url will look like this:

Your website should be WAP enabled to present your site well for mobile users. WAP enabled websites fit perfectly in the tiny mobile display screens facilitating your web visitors a happy browsing/shopping time.

Related Links:
Bango Mobile Analytics PDF
Upgrade to Bango Mobile Analytics Package

Thursday, January 15, 2009

Comodo Instantssl Certificates

Comodo Instantssl certificates are robust SSL certificates issued by Comodo which itself is a Certification Authority (CA).

People looking out for SSL certificates trust Comodo Instantssl at par with Verisign SSL certificates. The trust gained by Comodo Instantssl as a Certification Authority is enormous and it can easily outplay its competitors in the SSL certificates market. Comodo Instantssl has donned the cap of a highly reliable and trusted SSL certificate that can be purchased instantly without any hassles in the issuing process. The process of issuing certificates include verifying the legitimacy of the websites and number of other factors.

Comodo Instantssl certificates are priced competitively. Comodo Instantssl enhances security of the website and increases the conversion rate of the websites.

Comodo Office Pongal Celebrations

I celebrated a memorable Pongal festival along with my colleagues here at Comodo India office on Jan 13.

Comodo India office is the linchpin of Comodo headquarters located in New Jersey, USA.

Please read the interesting posts about office pongal celebration from the below links.

1) Pongal Celebration
2 Office Pongal Celebrations

Wednesday, January 7, 2009

Google Adsense Optimization Guide

Linking your Adsense account to Google analytics account is the best way to improve the performance of your Adsense ads. Below are the benefits of linking Adsense account with analytics account.

1) Find out the traffic sources of visitors who click on your Adsense ads and optimize your content. Similarly identify the geo location of your visitors and the webpages and carry out the optimization activities.

2) Gift your website visitors a wonderful user experience by improving the web pages where visitors spend very less time. Google analytics may look like a very simple and less powerful tool for those who judge the tool before signing up to use the tool. Once people signs up and starts using the tool their entire negative perception towards the tool vanishes away in seconds and here is where admiration starts booming eternally.

3) Discover the kinds of ads that have more possibility of getting clicked and optimize your web pages for those kind of ads.

Now you would be willing to know how to get your Adsense account integrated with your google analytics account.

Here are the simple steps to do that.

1) Open your Adsense account.
2) Look out for google analytics invitation link for integration on the "overview" and "advance reports" page.
3) If you do not see an invitation link; well you could receive the invitation link in the near future.
4) For those who can see the invitation link, please click on the link.
5) Subsequently you will asked to create a new analytics account or link to an exisitng account.
6) Choose the appropriate one and proceed forward. Thats all now you have your Adsense account integrated with Google analytics account.
7) Rush to your Google analytics account to perform the optimization effort.

Please note that your Adsense login should be the administrator in your analytics account.

Google Adsense Integration with GA
Google Analytics Enterprise Class Features