Google Review of Mobile Web Analytics Tool Bango | Google Web Analytics Consultant - Webanalytics Expert

Monday, January 19, 2009

Review of Mobile Web Analytics Tool Bango

Mobile analytics tools are slowly emerging in the market.

It seems that marketers have understood the importance of analyzing visitors from mobiles to their websites. Traditional web analytics tools doesn't have the ability to give statistics of mobile visitors due to technology incompatibility. What I mean is that " most of the mobiles do not support Javascript and cookies used by web analytics tools" to render the visitor metrics.People accessing websites through their mobiles are gradually increasing day by day. This means a small percentage of sale is happening through mobile users. The present small percentage has every potential to climb up over a period of time.

Not considering the behaviour of mobile users will be costly miss to the online companies. 'Bango' is a simple and robust mobile web analytics tool. Well, good tools come with a price and so is 'Bango.' Bango offers a 30 day free trial period. Marketers can make use of this opportunity to see 'how this mobile analytics tool can help them to increase the conversions'.

I have listed below the features of Bango:

1. Visitors with site analysis

2. Unique visitor count

3. Most accurate data in real-time

4. Independently measure campaign effectiveness

5. Powerful APIs for integration

6. Measure mobile visitors to PC websites

Bango have a similar installation process of Page tagging softwares.

Bango provides one line of small code having the gif image. The code has to be added to the home page of the website; just above the closing body tags. The normal page tagging tool requires you to add the same code to add the web pages of the website. But the mobile web analytics tool Bango needs you to create unique ?page= argument for each page of the website for you to identify the pages while viewing the web page statistics.The argument should be added to the line of code you added to the home page and then placed in each of your webpages.

For example:

The above codes are for tracking web pages. To track the links the webpages you have to provide the link title and the url in the respective fields and click on the create a Bango tracking link.

Bango would create you an URL, copy this url and replace the original url with this Bango url. Thats it! Behind the scenes Bango will redirect to your original url whenever your website visitors click on the link.

The Bango url will look like this:

Your website should be WAP enabled to present your site well for mobile users. WAP enabled websites fit perfectly in the tiny mobile display screens facilitating your web visitors a happy browsing/shopping time.

Related Links:
Bango Mobile Analytics PDF
Upgrade to Bango Mobile Analytics Package


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    Phase N Consulting

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