I noted down some stand out features and compared it with couple of web analytics tools.
Please find below the feature comparison of ClickTale with HaveaMint, CrazyEgg and Google Analytics.
Features of HaveaMint:
Movies of visitor sessions :No
RSS Notifications:Yes
Heatmap:No
Mouse moves vs Mouse clicks:No
Details of every link in web pages:No
Features of CrazyEgg:
Movies of visitor sessions :No
RSS Notifications:Yes
Heatmap:Yes
Mouse moves vs Mouse clicks:No
Details of every link in web pages:Yes
Features of ClickTale:
Movies of visitor sessions :Yes
RSS Notifications:Yes
Heatmap:Yes
Mouse moves vs Mouse clicks:Yes
Details of every link in web pages:Yes
Features of Google Analytics:
Movies of visitor sessions :No
RSS Notifications:No
Heatmap:No
Mouse moves vs Mouse clicks:No
Details of every link in web pages:NO
ClickTale, HaveaMint and CrazyEgg are all paid page tagging tools and the prices are fixed according to the visits/pageviews the website is receiving. Even a non-Adwords customer are can track up to 5 million page views per month using Google analytics.
Wednesday, December 24, 2008
Tuesday, December 16, 2008
Review of 'Woopra' Web Analytics Tool
Woopra is a revolutionary on demand web analytics tool. It clubs the features of a customer support software and usual web analytics characteristics.
I was really amazed by the visitor tracking ability of customer support softwares. These tools not only facilitate to chat with website visitors when they initiate the chat but also assists organisations to initiate chat from their side. Visitors movements can be tracked completely using the chat support softwares.I dreamt to get my hands on to the customer support tool to get more insights on the visitors behaviour inaddition to our web analytics tool.
Woopra has combined the features of chat support software with web analytics features. Isn't Woopra a revolutionary tool in reality? I am sure you are nodding your head in Concurrence!
I am really thrilled to see Woopra coming out of beta phase. Woopra is a page tagging web analytics tool offered by iFusion labs LLC. Please read the features of Woopra furnished below.
1) Woopra renders websites visitors statitics to you LIVE in a comprehensive manner.
2) Chat support features gives the visitors the flexibility to request for assistance by clicking on the chat button. Web masters can initiate chat from their part to persuade the visitors to purchase their products or services.
3) Statistics on all the usual web analytics metrics.
4) Visitor tagging ( onclick code)
Since Woopra is in its beta stage only limites invitations are being sent out to try their tool. Woopra can be installed very easily. Here are the simple steps.
1) Sign up for Woopra Web analytics tool.
2) Log into your Woopra account and Click on members tab.
3) Add your website.
4) Enter the invitation code( if you have received one)
5) Copy the Javascript snippet code and include it in your web pages.
6) Download the appropriate version of Woopra for your computer.
7) Install the downloaded software in your system.
8) Open the Woopra software from your system and enter your member 'username' and 'password.'
9) Experience the spectacular "LIVE" statistics of your website visitors.
The USP that sets Woopra apart from the existing web analytics tools be it a page tagging tool or log file tool is the "Live Visitor Tracking Functionality."
Click here to register with Woopra.
I was really amazed by the visitor tracking ability of customer support softwares. These tools not only facilitate to chat with website visitors when they initiate the chat but also assists organisations to initiate chat from their side. Visitors movements can be tracked completely using the chat support softwares.I dreamt to get my hands on to the customer support tool to get more insights on the visitors behaviour inaddition to our web analytics tool.
Woopra has combined the features of chat support software with web analytics features. Isn't Woopra a revolutionary tool in reality? I am sure you are nodding your head in Concurrence!
I am really thrilled to see Woopra coming out of beta phase. Woopra is a page tagging web analytics tool offered by iFusion labs LLC. Please read the features of Woopra furnished below.
1) Woopra renders websites visitors statitics to you LIVE in a comprehensive manner.
2) Chat support features gives the visitors the flexibility to request for assistance by clicking on the chat button. Web masters can initiate chat from their part to persuade the visitors to purchase their products or services.
3) Statistics on all the usual web analytics metrics.
4) Visitor tagging ( onclick code)
Since Woopra is in its beta stage only limites invitations are being sent out to try their tool. Woopra can be installed very easily. Here are the simple steps.
1) Sign up for Woopra Web analytics tool.
2) Log into your Woopra account and Click on members tab.
3) Add your website.
4) Enter the invitation code( if you have received one)
5) Copy the Javascript snippet code and include it in your web pages.
6) Download the appropriate version of Woopra for your computer.
7) Install the downloaded software in your system.
8) Open the Woopra software from your system and enter your member 'username' and 'password.'
9) Experience the spectacular "LIVE" statistics of your website visitors.
The USP that sets Woopra apart from the existing web analytics tools be it a page tagging tool or log file tool is the "Live Visitor Tracking Functionality."
Click here to register with Woopra.
Monday, December 15, 2008
Review of "Click Tale" Web Analytics Tool
Web analytics is a nitty-gritty for online marketing. Click Tale is a useful web analytics tool for online marketers. Click Tale do have a fabulous feature wherein it records the visitors activity in the website. This is an unique selling point(USP) of Click Tale and this feature makes it stronger as a web analytics tool vendor to compete with it competitors.
Click Tale is a page tagging tool and offers free and paid services. The pricing is based on number of pageviews received by websites.
In addition to creating movies of visitor sessions Click Tale has got the following features.
I) Renders Information on "how far visitors scroll down" to read web pages in the form of "Scrolling Heat maps."
II) Details of interaction with each and every link in the website. It even shows the hesitation time, hovers and average hover time taken to click a link.
III) Most of the companies using web analytics tools confront with the problem of tracking and analyzing form pages.But ClickTale is exceptional here in the way it identifies problems in the online form by supplying sufficient information to optimize the form.
IV) Screen resolutions, window sizes, window resizing, window sizes PDF under "Dimensions."
V) Countries, languages, browsers, platform under "Demographics."
VI) Page open period and activity time & load times below "Intervals."
VII) Pages/visitor, mouse moves vs mouse clicks, JavaScript errors and Tags beneath "Visitor activity."
Interested in trying out ClickTale, then click here to sign up for free initially.
Click Tale is a page tagging tool and offers free and paid services. The pricing is based on number of pageviews received by websites.
In addition to creating movies of visitor sessions Click Tale has got the following features.
I) Renders Information on "how far visitors scroll down" to read web pages in the form of "Scrolling Heat maps."
II) Details of interaction with each and every link in the website. It even shows the hesitation time, hovers and average hover time taken to click a link.
III) Most of the companies using web analytics tools confront with the problem of tracking and analyzing form pages.But ClickTale is exceptional here in the way it identifies problems in the online form by supplying sufficient information to optimize the form.
IV) Screen resolutions, window sizes, window resizing, window sizes PDF under "Dimensions."
V) Countries, languages, browsers, platform under "Demographics."
VI) Page open period and activity time & load times below "Intervals."
VII) Pages/visitor, mouse moves vs mouse clicks, JavaScript errors and Tags beneath "Visitor activity."
Interested in trying out ClickTale, then click here to sign up for free initially.
Sunday, November 30, 2008
Web Analytics Tools to Measure Online Business Performance
Web analytics is the study of online behaviour of visitors.
To know how successful is a website, web analytics tools are highly important. Only when you understand 'how your visitors interact with your website you can measure your online business performance.
For every online business there should be some actions they expect visitors to take to sustain and excellence. These actions could be mere clicks to the website, filling in online forms or purchasing products.
There are two types of web analytics tools available in the market. They are log file analysis softwares and page tagging tools. Irrespective of which type of web analytics tools you choose, you can measure your websites performance using the following e-metrics.
E-Metrics:
1) Visits
2) Unique visits
3) Pages/Visit
4) Avg. time on site
5) Bounce rate
6) Exit rate
7) Country, city
8) Keywords
9) Sources
10) Navigation path
11) Entrance path
Here are few steps to measure your websites performance:
1) Track all the pages that Visitors tread while moving towards the penultimate conversion pages.
2)Identify your checkout conversion page and observe the navigational path taken by your customers.Compare the actual conversions naviflow with the above stated step.Through this we can ascertain the successful path that lead to conversions.
3)Now you would be having the figures of "how many visitors moved to the penultimate conversion page and how many got converted into customers.
Segregate the visitors moved to just the penultimate sales conversion process and exited as group I. Segregate the visitors who completed the conversion process as group II.
Analyze group I to identify the stumbling blocks. Pick up each every page pursued by the visitors. Start your analysis using the following KPIs viz. bounce rate, exit rate, keywords, sources, navigational path, entrance path etc.
To know how successful is a website, web analytics tools are highly important. Only when you understand 'how your visitors interact with your website you can measure your online business performance.
For every online business there should be some actions they expect visitors to take to sustain and excellence. These actions could be mere clicks to the website, filling in online forms or purchasing products.
There are two types of web analytics tools available in the market. They are log file analysis softwares and page tagging tools. Irrespective of which type of web analytics tools you choose, you can measure your websites performance using the following e-metrics.
E-Metrics:
1) Visits
2) Unique visits
3) Pages/Visit
4) Avg. time on site
5) Bounce rate
6) Exit rate
7) Country, city
8) Keywords
9) Sources
10) Navigation path
11) Entrance path
Here are few steps to measure your websites performance:
1) Track all the pages that Visitors tread while moving towards the penultimate conversion pages.
2)Identify your checkout conversion page and observe the navigational path taken by your customers.Compare the actual conversions naviflow with the above stated step.Through this we can ascertain the successful path that lead to conversions.
3)Now you would be having the figures of "how many visitors moved to the penultimate conversion page and how many got converted into customers.
Segregate the visitors moved to just the penultimate sales conversion process and exited as group I. Segregate the visitors who completed the conversion process as group II.
Analyze group I to identify the stumbling blocks. Pick up each every page pursued by the visitors. Start your analysis using the following KPIs viz. bounce rate, exit rate, keywords, sources, navigational path, entrance path etc.
Saturday, November 29, 2008
Review of ClickTracks Logfile Analyzer Tool
ClickTracks is a good log file analyser tool that comes at an affordable cost. Below are the four major valuable reports ClickTracks can render..
1) Navigation report.
2) Search Report.
3) Site Overview report.
4) Visitor labelling.
1)Navigation report
Navigation report contains three parts. They are website view, page analysis & path view.
The website view allows you to navigate to any page just like you type websites in your browser.Website view displays information on how frequently visitors click on each link.
The page analysis frame displays further information about the page currently displayed in the website view.The page analysis frame presents further information related to the current page in the website view.Below are the metrics displayed in the page analysis frame.
1.Visitors that see the page
Here we can see the total number of visitors that saw the currently displayed page.Of all visits to your website, this shows the percentage that viewed this page. Please note that a single visitor will not be counted more than once if they hit the page numerous time in a single visit. In the parenthesis after the percentage, the first number shows the number of unique visitors to this specific page, and the second number represents the total number of unique visitors to the site.
2.Average time at this page.
3.Average time to this page.
Shows how long it took visitors to reach the page from the moment they hit any page in the site.
4.Visitors entered at this page.
5.Exits from this page (as % of page views)
The path view details the pages visitors were on prior to the current page in the website view and also list the pages they visit next.
The percentage and colored bar underneath each hyperlink on the report indicates all traffic to this page, what percentage clicked on each link.
2) Search report.
Search report lists the keywords and search engines that referred visitors to your website.Along the left side are the
search terms that were used, and along the top are various search engines. Cells that are darker indicates the greater number of referrals.
3) Site Overview
Site overview provides information in a more traditional table format.
1.Total number of visits to the page.
First is the total number of visits to the website. Visits are not unique to an individual; one individual might generate several visits.
2.Average pageviews
3.Top search queries
Here are the top keywords entered into the search engines that generated referral to the website. Unlike those on the search report, the search terms on the site overview are not separated by search engines.
4.Top Referrers
These are top websites with links that referred visitors to your website, for eg:- a search engine, or an online campaign.
5.Pages with most visitors
6.Top entry visitors
7.Top exit pages
4) Visitor labelling
Visitor labelling shows segmentation of the visitors by their behaviour. This can be done by on-demand basis. Group of visitors are tracked under visitor labelling. There are several predefined ways of grouping, or labelling visitors.
Suppose you want to see how the visitors that actually bought the product behave on the site compared to general population. First, select "reached check out or other goals." This wizard allows you to select any page of your site from drop down menu. If you are interested to see people who have purchased the product behave, select the checkout page.
Now a label has been assigned to this group of visitors. Click 'go" to re-analyse. You now have a color coded visitor label showing your segmented visitors.The percentages and totals shown on the new label reflect the visitors that satisfied the action you identified, in this case those visitors that hit the checkout page. The new label shows of all the visitors landed on the checkout page- or bought something 'what percentage clicked on each link.' The visitor label now show the information about particular group of visitor on all reports.And on site overview, you can see specific information about this visitor.
By examining the behaviour of visitor groups you value most, you can target your site to these most important users. group.
Click here to get more information on ClickTracks.
1) Navigation report.
2) Search Report.
3) Site Overview report.
4) Visitor labelling.
1)Navigation report
Navigation report contains three parts. They are website view, page analysis & path view.
The website view allows you to navigate to any page just like you type websites in your browser.Website view displays information on how frequently visitors click on each link.
The page analysis frame displays further information about the page currently displayed in the website view.The page analysis frame presents further information related to the current page in the website view.Below are the metrics displayed in the page analysis frame.
1.Visitors that see the page
Here we can see the total number of visitors that saw the currently displayed page.Of all visits to your website, this shows the percentage that viewed this page. Please note that a single visitor will not be counted more than once if they hit the page numerous time in a single visit. In the parenthesis after the percentage, the first number shows the number of unique visitors to this specific page, and the second number represents the total number of unique visitors to the site.
2.Average time at this page.
3.Average time to this page.
Shows how long it took visitors to reach the page from the moment they hit any page in the site.
4.Visitors entered at this page.
5.Exits from this page (as % of page views)
The path view details the pages visitors were on prior to the current page in the website view and also list the pages they visit next.
The percentage and colored bar underneath each hyperlink on the report indicates all traffic to this page, what percentage clicked on each link.
2) Search report.
Search report lists the keywords and search engines that referred visitors to your website.Along the left side are the
search terms that were used, and along the top are various search engines. Cells that are darker indicates the greater number of referrals.
3) Site Overview
Site overview provides information in a more traditional table format.
1.Total number of visits to the page.
First is the total number of visits to the website. Visits are not unique to an individual; one individual might generate several visits.
2.Average pageviews
3.Top search queries
Here are the top keywords entered into the search engines that generated referral to the website. Unlike those on the search report, the search terms on the site overview are not separated by search engines.
4.Top Referrers
These are top websites with links that referred visitors to your website, for eg:- a search engine, or an online campaign.
5.Pages with most visitors
6.Top entry visitors
7.Top exit pages
4) Visitor labelling
Visitor labelling shows segmentation of the visitors by their behaviour. This can be done by on-demand basis. Group of visitors are tracked under visitor labelling. There are several predefined ways of grouping, or labelling visitors.
Suppose you want to see how the visitors that actually bought the product behave on the site compared to general population. First, select "reached check out or other goals." This wizard allows you to select any page of your site from drop down menu. If you are interested to see people who have purchased the product behave, select the checkout page.
Now a label has been assigned to this group of visitors. Click 'go" to re-analyse. You now have a color coded visitor label showing your segmented visitors.The percentages and totals shown on the new label reflect the visitors that satisfied the action you identified, in this case those visitors that hit the checkout page. The new label shows of all the visitors landed on the checkout page- or bought something 'what percentage clicked on each link.' The visitor label now show the information about particular group of visitor on all reports.And on site overview, you can see specific information about this visitor.
By examining the behaviour of visitor groups you value most, you can target your site to these most important users. group.
Click here to get more information on ClickTracks.
Review of WebTrends8 2008
The presentation of emetrics in WebTreds Analytics8 is awesome. Even a newbie to web analytics can easily understand the complete behaviour of website visitors by having WebTrends analytics tool. The problems most companies using web analytics tools confront is the inability to make decisions to improve the website conversions. But WebTrends is an exception in the way it facilitates easy decision making for improving website conversions.
WebTrends renders the following features to measure the performance of marketing.
1)Performance Dashboards
2)Interactive Reporting Console
3)Business Intelligence Integration
4)Custom Reporting
5) 5-Point Scenario Analysis
6)First-Party Cookies
1)Performance Dashboards provides accurate benchmark KPIs. "What if" scenarios in Perfomance dashboards facilitates identification of f
ocus points in Marketing.
2)Interactive Reporting Console assists each and every member of the company to filter, drill & query the emetrics to realize their business results.
3)Business Intelligence Integration provides you with the capability to use any business tools.
4)Custom Reporting aids you in generating advanced reports to measure your marketing performance.
5) 5-Point Scenario Analysis portrays the point at which your website visitors are dropping and why they take such actions.
6)WebTrends uses WebTrends First-Party Cookies.
Read more about WebTrends8 here.
WebTrends renders the following features to measure the performance of marketing.
1)Performance Dashboards
2)Interactive Reporting Console
3)Business Intelligence Integration
4)Custom Reporting
5) 5-Point Scenario Analysis
6)First-Party Cookies
1)Performance Dashboards provides accurate benchmark KPIs. "What if" scenarios in Perfomance dashboards facilitates identification of f
ocus points in Marketing.2)Interactive Reporting Console assists each and every member of the company to filter, drill & query the emetrics to realize their business results.
3)Business Intelligence Integration provides you with the capability to use any business tools.
4)Custom Reporting aids you in generating advanced reports to measure your marketing performance.
5) 5-Point Scenario Analysis portrays the point at which your website visitors are dropping and why they take such actions.
6)WebTrends uses WebTrends First-Party Cookies.
Read more about WebTrends8 here.
Thursday, November 27, 2008
Comparison of Google Analytics & Web Trends
How WebTrends is different from Google analytics
1. Google is targeting small and medium business.
2. The product is hard-coded one size fit all tool.
3. Customer support is through e-mail only with an SLA of 1 week, where WebTrends is 24X7 support with 1 hour of SLA. And database available in webtrends itself is a solution for most of the problems.
4. The service is free to Google Adwords customers. The non-Adwords customer are limited to 5 million page views per month
5. A license allows customer to create up to 50 profiles. The report will be surface level. In WebTrends you can create unlimited user and unlimited profiles.
6. As part of the license agreement a customer agrees to be used as a marketing reference in google’s material – No question asked.
7. No customizable reports- In webtrends we can tailor the report according to the user and department as decision making is streamlined.
8. This is not possible with google- campaign reporting to depth, Content group, Full path analysis, Unique visitor tracking for campaigns.
9. WebTrends has real time analysis.
10. Can create our own template, Customizable dashboards, Smart view reports, Full campaign drill down.
11. Apart from this we track user by 1st party cookies.( First party cookie is the small amount of information stored in users browser when a person request for a page first time. When next time he visits the page, with that that cookie ID he will be identified as repeated visitor). Also we have 4 other options to track visitor according to your requirement.
12. Your data is not safe as Google have access to your Data.
13. You can not have your reports for long period for comparison of the report ( Ex: report of 2008 March and 2006 March). This kind of report is essential for growth metrics. Date comparison you will find on spot in webtrends where in google you have to pick and see.
Read the head to head comparison here Google Analytics vs WebTrends.
Search Marketing Guide
Google Analytics | WebTrends Analytics 8 Standard | WebTrends Analytics 8 Advanced | |
On Demand | Both | Both | |
| Dashboard Summaries | |||
| Comparative Reporting | |||
| Drill Across Reporting | |||
| Product Resource Center | |||
| Ad Words Integration | |||
| Browser Overlay (static pages only) | |||
| Browser Overlay (dynamic pages) | |||
| Report Bookmarks | |||
| Quick Query | |||
1st Party Cookie support (Unique) | |||
| Visual Scenario Analysis | |||
| Search Engine Marketing Analysis | |||
| Search Rank Reporting | |||
| Basic Commerce Reporting | |||
| Basic Campaign Reporting | |||
| Geographic Segmentation |
|
| |
| Content Groups | |||
| Real-time Analysis | |||
| Reporting Templates | |||
| Customizable Dashboards | |||
| Full Merchandising Drilldown | |||
| Full Campaign Drilldown | |||
| Visual Path Analysis | |||
| Ad Hoc Query and Reporting | |||
| WebTrends Smart Reports | |||
Google Analytics | WebTrends Analytics 8 Standard | WebTrends Analytics 8 Advanced | |
| Custom Reports | |||
| Custom Drilldown Reports | |||
| Custom Segmentation | |||
| Dynamic Segmentation | |||
| 1st Party Cross Domain Tracking | |||
| Customer Support | |||
| Technical Support | |||
| Implementation Services | |||
| Strategic Business Services | |||
| Account Management | |||
| Online Training Programs | |||
| Online Resource Center | |||
| No of websites | Limited | UnLimited | UnLimited |
| No of user login | Limited | UnLimited | UnLimited |
| Report storage – duration | Limited | UnLimited | UnLimited |
| Log files storage | Limited | UnLimited | UnLimited |
| No of Templates | Limited | UnLimited | UnLimited |
| No of Client visit | Limited | UnLimited | UnLimited |
| Page views | Limited | As per the purchase | As per the purchase |
1. Google is targeting small and medium business.
2. The product is hard-coded one size fit all tool.
3. Customer support is through e-mail only with an SLA of 1 week, where WebTrends is 24X7 support with 1 hour of SLA. And database available in webtrends itself is a solution for most of the problems.
4. The service is free to Google Adwords customers. The non-Adwords customer are limited to 5 million page views per month
5. A license allows customer to create up to 50 profiles. The report will be surface level. In WebTrends you can create unlimited user and unlimited profiles.
6. As part of the license agreement a customer agrees to be used as a marketing reference in google’s material – No question asked.
7. No customizable reports- In webtrends we can tailor the report according to the user and department as decision making is streamlined.
8. This is not possible with google- campaign reporting to depth, Content group, Full path analysis, Unique visitor tracking for campaigns.
9. WebTrends has real time analysis.
10. Can create our own template, Customizable dashboards, Smart view reports, Full campaign drill down.
11. Apart from this we track user by 1st party cookies.( First party cookie is the small amount of information stored in users browser when a person request for a page first time. When next time he visits the page, with that that cookie ID he will be identified as repeated visitor). Also we have 4 other options to track visitor according to your requirement.
12. Your data is not safe as Google have access to your Data.
13. You can not have your reports for long period for comparison of the report ( Ex: report of 2008 March and 2006 March). This kind of report is essential for growth metrics. Date comparison you will find on spot in webtrends where in google you have to pick and see.
Read the head to head comparison here Google Analytics vs WebTrends.
Search Marketing Guide
Subscribe to:
Posts (Atom)