The internet has changed the speed at which marketing was travelling. Prospects are interacting with your website every minute and innovative marketing programs are launched every day.
The measurement of success is the key metrics for all the marketing programs launched. How do your prospects behave in your website? What action do they take? Are they proceeding to purchase your services or products? Why your prospects are abandoning the purchase of products or services?
Unless you analyze and measure the interactivity of your website prospects you cannot eliminate the hurdles encountered by your prospects. It could be a small hurdle in the path way of your prospects, you may not be able to understand it with your naked eye. For this you require proficient web analytics tools which can give you proper insights of your prospects behaviour.
There are two types of web analytics tools available in the market. They are
1) Log file analysis tools.
2) Page tagging software.
1) Log file analysis tools:
As the name suggests log file analysis tools process the log files from the web server into their engine. Once the log files are processed into log file analysis tool, they generate web analytics reports. Log file analysis softwares can be easily customized.
Few examples of log files analysis tools are Web Trends, Omniture Site Catalyst, ClickTracks etc.
2) Page tagging software:
Page tagging softwares are completing different from the way log file analysis works. Page tagging softwares requires tagging of each web page in a website with a snippet of code. The snippet of code can be placed either in the head section or just above the closing body tags.
Examples of Page tagging softwares are Google analytics, SiteStats etc.
Saturday, November 22, 2008
Google Analytics Case Study
InstantSSL is one among the world’s renowned SSL certificate products.
Challenges: Not only the traffic to InstantSSL website was on the higher side but also the abandonment rate.
We started analyzing the reason for the increased abandonment rate. Using Google analytics we identified the top web pages(in terms of traffic)of the website and started analyzing the reason for the low conversion rate.
We began analyzing each pages in an effort to eradicate the stumbling blocks that hinder the purchase process. The first web page we picked for analysis is the index page, the mother of all pages.
Here is the analysis for the index page. We collected the metrics viz. visitors, page views, unique page views, time on page, bounce rate, exit rate and furnished it in an excel sheet. Then we gathered the information about "how visitors reached the web page using the below stated metrics."
1) Top search engines through which visitors reached the web page.
2) Top referral sites.
3) Top keywords
We further moved on to our most important part of analysis known as click stream analysis. We discovered what actions visitors are taking after entering this page either directly or from some other pages of the website. Following are the synopsis of the discovery.
1. Majority of visitors navigate to free SSL certificate page and products page. These were the actions we actually wanted visitors to take.
2. There was no explanation for our main products displayed namely InstantSSL, EV SSL, Wild card SSL & Essential SSL. In a bid to showcase the distinction between products we recommended the developers to introduce a tool tip carrying the main features for major products.
3. Even though "EVSSL" promotion links are placed at the top of the page, visitors rarely click on the links. The reason could be the 'price' quoted near the product. We recommended the developers to remove the price quote so that the visitors will click on the link to visit the page and learn more the product and make a decision.
4. Even though the anchor text for the "why Comodo" URL is colored differently from the rest of the page, the link fails to grab the attention of majority of visitors. We recommended the developers to increase the font size of the anchor text "Why Comodo" to 12 points.
We passed on to the second most powerful page of the website, the products page. Here are the findings.
The detailed description about the products from the products page can be found by clicking on the products name. There exist a Hyperlink which takes the customer to a separate page to know the features of the product. But the Hyperlink is not visible to the customer. Since the “Buy” button is more prominent visitors click on that to reach the buy page. Features of the product are not properly explained in the buy page and exit rate of this page is severely high. On the other hand very less people reach the learn page from the products page simply because it is invisible to the visitors. We were happy to have diagnosed the problem of experiencing the high abandonment rate and appreciated the insights provided by Google analytics.
We recommended the developers to introduce a “learn” tab on all the products in the products page for the customer to know more about the products. After getting an overview of the product the customer could go ahead to purchase the product by clicking the “Buy” option on the learn page. By this way we can make sure the features of the product has clearly reached the customer and the flow of the customer can also be tracked. We also recommend the developers to stick a learn more button in the buy page.
We didn't stop here we went forward to analyze the purchase page.
Features of the product are not properly explained in the buy page and exit rate of this page is severely high. Prospects look up to check for any links that could provide them the features and benefits of the products, but to their dismay they have wander through the links available in that page. We recommended the content writers to provide an idepth feature list to get furnished in the page.
We also found out that more number of prospects who have made up their mind to purchase the product move back to the products page. We wondered why visitors take such action and researched to find the answer. The reason we observed is when visitors click on the buy button in the products page they are shown a shopping cart adjacent to the buy button. This gives them an impression that the product got added to the shopping cart when they clicked on the buy button. They reach the buy page and they are asked to select number of years by changing the drop down menu. Thinking that they actually added the product to the shopping cart they click on "proceed to checkout" button. And when they say proceed to check out a pop up appears saying "Select an item to purchase" on a blank webpage and then takes the customer back to the products page. This was creating great inconvenience to the prospects. We recommended the developers to revoke the redirect and allow them to stay on the page to add the product to the shopping cart to enable them to purchase the product easily.
The conversion rate of the website has increased manifold after implementing these changes. The reason for the improved conversion rate is due to the fabulous insights Google Analytics rendered us.
More Google Analytics case studies
Do not forget to browse through the Search Marketing Guide.
Challenges: Not only the traffic to InstantSSL website was on the higher side but also the abandonment rate.
We started analyzing the reason for the increased abandonment rate. Using Google analytics we identified the top web pages(in terms of traffic)of the website and started analyzing the reason for the low conversion rate.
We began analyzing each pages in an effort to eradicate the stumbling blocks that hinder the purchase process. The first web page we picked for analysis is the index page, the mother of all pages.
Here is the analysis for the index page. We collected the metrics viz. visitors, page views, unique page views, time on page, bounce rate, exit rate and furnished it in an excel sheet. Then we gathered the information about "how visitors reached the web page using the below stated metrics."
1) Top search engines through which visitors reached the web page.
2) Top referral sites.
3) Top keywords
We further moved on to our most important part of analysis known as click stream analysis. We discovered what actions visitors are taking after entering this page either directly or from some other pages of the website. Following are the synopsis of the discovery.
1. Majority of visitors navigate to free SSL certificate page and products page. These were the actions we actually wanted visitors to take.
2. There was no explanation for our main products displayed namely InstantSSL, EV SSL, Wild card SSL & Essential SSL. In a bid to showcase the distinction between products we recommended the developers to introduce a tool tip carrying the main features for major products.
3. Even though "EVSSL" promotion links are placed at the top of the page, visitors rarely click on the links. The reason could be the 'price' quoted near the product. We recommended the developers to remove the price quote so that the visitors will click on the link to visit the page and learn more the product and make a decision.
4. Even though the anchor text for the "why Comodo" URL is colored differently from the rest of the page, the link fails to grab the attention of majority of visitors. We recommended the developers to increase the font size of the anchor text "Why Comodo" to 12 points.
We passed on to the second most powerful page of the website, the products page. Here are the findings.
The detailed description about the products from the products page can be found by clicking on the products name. There exist a Hyperlink which takes the customer to a separate page to know the features of the product. But the Hyperlink is not visible to the customer. Since the “Buy” button is more prominent visitors click on that to reach the buy page. Features of the product are not properly explained in the buy page and exit rate of this page is severely high. On the other hand very less people reach the learn page from the products page simply because it is invisible to the visitors. We were happy to have diagnosed the problem of experiencing the high abandonment rate and appreciated the insights provided by Google analytics.
We recommended the developers to introduce a “learn” tab on all the products in the products page for the customer to know more about the products. After getting an overview of the product the customer could go ahead to purchase the product by clicking the “Buy” option on the learn page. By this way we can make sure the features of the product has clearly reached the customer and the flow of the customer can also be tracked. We also recommend the developers to stick a learn more button in the buy page.
We didn't stop here we went forward to analyze the purchase page.
Features of the product are not properly explained in the buy page and exit rate of this page is severely high. Prospects look up to check for any links that could provide them the features and benefits of the products, but to their dismay they have wander through the links available in that page. We recommended the content writers to provide an idepth feature list to get furnished in the page.
We also found out that more number of prospects who have made up their mind to purchase the product move back to the products page. We wondered why visitors take such action and researched to find the answer. The reason we observed is when visitors click on the buy button in the products page they are shown a shopping cart adjacent to the buy button. This gives them an impression that the product got added to the shopping cart when they clicked on the buy button. They reach the buy page and they are asked to select number of years by changing the drop down menu. Thinking that they actually added the product to the shopping cart they click on "proceed to checkout" button. And when they say proceed to check out a pop up appears saying "Select an item to purchase" on a blank webpage and then takes the customer back to the products page. This was creating great inconvenience to the prospects. We recommended the developers to revoke the redirect and allow them to stay on the page to add the product to the shopping cart to enable them to purchase the product easily.
The conversion rate of the website has increased manifold after implementing these changes. The reason for the improved conversion rate is due to the fabulous insights Google Analytics rendered us.
More Google Analytics case studies
Do not forget to browse through the Search Marketing Guide.
Monday, July 21, 2008
Problems in Google Analytics Profile Creation
I had few issues with the newly created Google analytics profile. Thought of asking for assistance from Google Analytics team and had an online chat with them. Read the below given chat transcript for useful information.
Thank you for contacting Google AdWords. Please hold a moment while we route your chat to a specialist who will help you with your question: "Have problems with my newly created analytics profile for https://secure.comodo.com/ev2008/".
Anuradha R has received your message and will be right with you.
Anuradha R: Hello Kamal. Thanks for contacting Google AdWords. How may I help you today?
KamalChandran: Need your assistance!
KamalChandran: I have problems with my newly created analytics profile for https://domain.com/file/".
Anuradha R: Ok.
Anuradha R: Can you please specify what the problem is?
KamalChandran: eventhough the code was added to the webpages of https://domain.com/file/", I get a comment on the status column saying 'Tracking Installed'-Check Status. This is in sharp contrast with the already working profiles which says 'Receiving data'in the status column
KamalChandran: Can you please pull my account and check for the errors
KamalChandran: Customer ID: XXXXXX
Anuradha R: When did you add the code?
KamalChandran: 4 days back, I waited for some days to see whether there is any change in the status of the profile
Anuradha R: Ok.
Anuradha R: Would you mind waiting a moment while I pull up your account?
KamalChandran: but when I found no change in the status comment I thought of taking your assitance
KamalChandran: I will wait!
Anuradha R: Thank you for waiting.
Anuradha R: I would like to clarify...
KamalChandran: np\
Anuradha R: Your tracking code is installed but you are not receiving data, is that right?
KamalChandran: For friday, July 18 analytics has reported 25 visits
KamalChandran: For saturday, July 19 it is 2 visits
KamalChandran: I could see the tracking code added to the webpages and I believe that is free from any errors
Anuradha R: So you are receiving data?
Anuradha R: Kamal, please state clearly your concern, so that I can help you troubleshoot this better.
KamalChandran: Hello Anuradha, pls read my question below
KamalChandran: eventhough the code was added to the webpages of https://secure.comodo.com/ev2008/", I get a comment on the status column saying 'Tracking Installed'-Check Status. This is in sharp contrast with the already working profiles which says 'Receiving data'in the status column
KamalChandran: 'Tracking Installed'-Check Status is the current comment on the newly created analytics profile
Anuradha R: I see only 'Tracking Installed'
KamalChandran: If everything is working fine the comment would be stated like "Receiving Data Conversion Goals (0)"
KamalChandran: U got it, my question is If everything is working fine the comment would be stated like "Receiving Data Conversion Goals (0)"
KamalChandran: why is the comment saying 'Tracking Installed'
KamalChandran: eventhough the codes are perfectly added to the webpages
Anuradha R: Ok. Kamal, I will need to consult a specialist about this and revert to you is that ok?
Anuradha R: I will email you at XXXXXXX with the resolution for this.
KamalChandran: This is of utmost importance, as the management wants a clarification immediately
KamalChandran: please do not send this to our CEO, it would be an inconvenience to him
KamalChandran: send the email to XXXXXX
Anuradha R: Ok, I can do that.
Anuradha R: Please expect an email by EOD today.
Anuradha R: Is there anything else that I can help you with?
KamalChandran: Anuradha, on few occassions I did not receive emails as promised by adwords support persons
Anuradha R: Please be assured, that I will follow up in this case.
KamalChandran: Thanks for considering my request.
Anuradha R: You're welcome.
KamalChandran: I believe you have fully understood the clarification I require
Anuradha R: Yes, I have, you are seeing the term'Receiving Data' for other profiles, bout seeing 'Tracking Installed for the profile https://secure.comodo.com/ev2008/ ".
Anuradha R:
KamalChandran: right, I have one more request for the profile named "InstantSSL Goals-I"
Anuradha R: Ok.
KamalChandran: I created this profile on July 17 by using the option "Add a Profile for an existing domain" while creating the profile.
Anuradha R: Ok.
KamalChandran: similar status is shown for this profile also
Anuradha R: For this profile, you have to enable cost data.
Anuradha R: I see that cost data is not applied in this profile.
KamalChandran: usually when I create a profile using "Add a Profile for an existing domain," it takes only 1 day, now it is more than 3 days
KamalChandran: yes, it would checked by default
KamalChandran: yes, you are right, do you think by applying cost data the issue will be resolved
KamalChandran: Are you there?
Anuradha R: Thank you for waiting.
Anuradha R: For this profile, "InstantSSL Goals-I"
Anuradha R:
Anuradha R: You need to apply cost data.
KamalChandran: okay, I did that now
KamalChandran: I have applied the cost data.
Anuradha R: Ok.
Anuradha R: Please hold.
KamalChandran: okay.
KamalChandran: Is there a limit to create profiles
KamalChandran: I meant "how many profiles can be created in one account."
KamalChandran: Is it 50.
Anuradha R: Kamal, I see that you have applied the code multiple times on the same page.
Anuradha R: So you will need to install the code only once for each page.
Anuradha R: Please go to the websites you mentioned and remove the multiple codes leaving only one.
Anuradha R: This is also the case with the other profile.
KamalChandran: Is this for secure.comodo.com/ev2008/
Anuradha R: No, the multiple codes is for "InstantSSL Goals-I"
Anuradha R:
Anuradha R: For the other profile, I will check with the specialist and revert to you.
KamalChandran: can I know the page where u found multiple codes
Anuradha R: In answer to your question on number of profiles, you can have upto 50 profiles in one account.
KamalChandran: "InstantSSL Goals-I" is actually a duplicate profile for already working profile "www.instantssl.com"
Anuradha R: http://www.instantssl.com/
Anuradha R: Kamal, please take a look at the website and do the needful, I will get back to you for the other account.
KamalChandran: yes I can see another GA code at the bottom fo the page, but the real profile "www.instantssl.com" works well
Anuradha R: I see that the code is pasted multiple times.
KamalChandran: "InstantSSL Goals-I" is created by using the option "add a profile to the existing profile"
KamalChandran: and by selecting InstantSSL as the existing profile.
Anuradha R: The duplicate profile also needs to have the code installed only once.
KamalChandran: no need, I have already created duplicate profiles for many profiles and is working fine
Anuradha R: Kamal, so I will get back to you for the other profile, is that ok?
KamalChandran: fine
KamalChandran: thank you
Anuradha R: You're welcome.
KamalChandran: when can i expect the reply
Anuradha R: One moment.
Anuradha R: I will help you if you can wait for a few minutes.
KamalChandran: sure
KamalChandran: I will wait
Anuradha R: Thank you for waiting.
Anuradha R: I see that I will need to send you an email on this Kamal.
Anuradha R: Thank you for your patience.
Anuradha R: I will revert as soon as I have an answer for the team.
Anuradha R: Are you there?
Anuradha R: It was a pleasure chatting with you. If you have any more questions, please feel free to visit our Help Center. You can also print this chat transcript for your records. Have a great day.
Thank you for contacting Google AdWords. Your chat session has ended. Click To Print
Organic SEO Adwords Consultant Website Optimization India
Thank you for contacting Google AdWords. Please hold a moment while we route your chat to a specialist who will help you with your question: "Have problems with my newly created analytics profile for https://secure.comodo.com/ev2008/".
Anuradha R has received your message and will be right with you.
Anuradha R: Hello Kamal. Thanks for contacting Google AdWords. How may I help you today?
KamalChandran: Need your assistance!
KamalChandran: I have problems with my newly created analytics profile for https://domain.com/file/".
Anuradha R: Ok.
Anuradha R: Can you please specify what the problem is?
KamalChandran: eventhough the code was added to the webpages of https://domain.com/file/", I get a comment on the status column saying 'Tracking Installed'-Check Status. This is in sharp contrast with the already working profiles which says 'Receiving data'in the status column
KamalChandran: Can you please pull my account and check for the errors
KamalChandran: Customer ID: XXXXXX
Anuradha R: When did you add the code?
KamalChandran: 4 days back, I waited for some days to see whether there is any change in the status of the profile
Anuradha R: Ok.
Anuradha R: Would you mind waiting a moment while I pull up your account?
KamalChandran: but when I found no change in the status comment I thought of taking your assitance
KamalChandran: I will wait!
Anuradha R: Thank you for waiting.
Anuradha R: I would like to clarify...
KamalChandran: np\
Anuradha R: Your tracking code is installed but you are not receiving data, is that right?
KamalChandran: For friday, July 18 analytics has reported 25 visits
KamalChandran: For saturday, July 19 it is 2 visits
KamalChandran: I could see the tracking code added to the webpages and I believe that is free from any errors
Anuradha R: So you are receiving data?
Anuradha R: Kamal, please state clearly your concern, so that I can help you troubleshoot this better.
KamalChandran: Hello Anuradha, pls read my question below
KamalChandran: eventhough the code was added to the webpages of https://secure.comodo.com/ev2008/", I get a comment on the status column saying 'Tracking Installed'-Check Status. This is in sharp contrast with the already working profiles which says 'Receiving data'in the status column
KamalChandran: 'Tracking Installed'-Check Status is the current comment on the newly created analytics profile
Anuradha R: I see only 'Tracking Installed'
KamalChandran: If everything is working fine the comment would be stated like "Receiving Data Conversion Goals (0)"
KamalChandran: U got it, my question is If everything is working fine the comment would be stated like "Receiving Data Conversion Goals (0)"
KamalChandran: why is the comment saying 'Tracking Installed'
KamalChandran: eventhough the codes are perfectly added to the webpages
Anuradha R: Ok. Kamal, I will need to consult a specialist about this and revert to you is that ok?
Anuradha R: I will email you at XXXXXXX with the resolution for this.
KamalChandran: This is of utmost importance, as the management wants a clarification immediately
KamalChandran: please do not send this to our CEO, it would be an inconvenience to him
KamalChandran: send the email to XXXXXX
Anuradha R: Ok, I can do that.
Anuradha R: Please expect an email by EOD today.
Anuradha R: Is there anything else that I can help you with?
KamalChandran: Anuradha, on few occassions I did not receive emails as promised by adwords support persons
Anuradha R: Please be assured, that I will follow up in this case.
KamalChandran: Thanks for considering my request.
Anuradha R: You're welcome.
KamalChandran: I believe you have fully understood the clarification I require
Anuradha R: Yes, I have, you are seeing the term'Receiving Data' for other profiles, bout seeing 'Tracking Installed for the profile https://secure.comodo.com/ev2008/ ".
Anuradha R:
KamalChandran: right, I have one more request for the profile named "InstantSSL Goals-I"
Anuradha R: Ok.
KamalChandran: I created this profile on July 17 by using the option "Add a Profile for an existing domain" while creating the profile.
Anuradha R: Ok.
KamalChandran: similar status is shown for this profile also
Anuradha R: For this profile, you have to enable cost data.
Anuradha R: I see that cost data is not applied in this profile.
KamalChandran: usually when I create a profile using "Add a Profile for an existing domain," it takes only 1 day, now it is more than 3 days
KamalChandran: yes, it would checked by default
KamalChandran: yes, you are right, do you think by applying cost data the issue will be resolved
KamalChandran: Are you there?
Anuradha R: Thank you for waiting.
Anuradha R: For this profile, "InstantSSL Goals-I"
Anuradha R:
Anuradha R: You need to apply cost data.
KamalChandran: okay, I did that now
KamalChandran: I have applied the cost data.
Anuradha R: Ok.
Anuradha R: Please hold.
KamalChandran: okay.
KamalChandran: Is there a limit to create profiles
KamalChandran: I meant "how many profiles can be created in one account."
KamalChandran: Is it 50.
Anuradha R: Kamal, I see that you have applied the code multiple times on the same page.
Anuradha R: So you will need to install the code only once for each page.
Anuradha R: Please go to the websites you mentioned and remove the multiple codes leaving only one.
Anuradha R: This is also the case with the other profile.
KamalChandran: Is this for secure.comodo.com/ev2008/
Anuradha R: No, the multiple codes is for "InstantSSL Goals-I"
Anuradha R:
Anuradha R: For the other profile, I will check with the specialist and revert to you.
KamalChandran: can I know the page where u found multiple codes
Anuradha R: In answer to your question on number of profiles, you can have upto 50 profiles in one account.
KamalChandran: "InstantSSL Goals-I" is actually a duplicate profile for already working profile "www.instantssl.com"
Anuradha R: http://www.instantssl.com/
Anuradha R: Kamal, please take a look at the website and do the needful, I will get back to you for the other account.
KamalChandran: yes I can see another GA code at the bottom fo the page, but the real profile "www.instantssl.com" works well
Anuradha R: I see that the code is pasted multiple times.
KamalChandran: "InstantSSL Goals-I" is created by using the option "add a profile to the existing profile"
KamalChandran: and by selecting InstantSSL as the existing profile.
Anuradha R: The duplicate profile also needs to have the code installed only once.
KamalChandran: no need, I have already created duplicate profiles for many profiles and is working fine
Anuradha R: Kamal, so I will get back to you for the other profile, is that ok?
KamalChandran: fine
KamalChandran: thank you
Anuradha R: You're welcome.
KamalChandran: when can i expect the reply
Anuradha R: One moment.
Anuradha R: I will help you if you can wait for a few minutes.
KamalChandran: sure
KamalChandran: I will wait
Anuradha R: Thank you for waiting.
Anuradha R: I see that I will need to send you an email on this Kamal.
Anuradha R: Thank you for your patience.
Anuradha R: I will revert as soon as I have an answer for the team.
Anuradha R: Are you there?
Anuradha R: It was a pleasure chatting with you. If you have any more questions, please feel free to visit our Help Center. You can also print this chat transcript for your records. Have a great day.
Thank you for contacting Google AdWords. Your chat session has ended. Click To Print
Organic SEO Adwords Consultant Website Optimization India
Tuesday, July 15, 2008
Website Traffic Analysis Guide for Emarketers
Every EMarketer should understand the significance of website analytics.
Web Analytics is a majic wand to the Emarketers to analyse the website users behaviour. EMarketers should be aware of the e-metrics through which they can analyse webpages for enhancing their performance.
Collection of E-metrics data is done in two ways, Log file analysis and Page tagging.
Log file analyser softwares faciliates analysis of log files and presents in a meaningful ways. These tools can be customized to provide data in the manner we would like to see.
Page tagging is the collection of data using javascript in each page. The third-party server would be carrying all the traffic statistics gathered through page tagging.
There are umpteen web analytics software available in the market. It is a mixture of paid and free web analytics tool.Before Here is a list of free and paid tools.
Free Web Analytics Tools:
Google Analytics
Microsoft adCenter Analytics
Piwik
Site Meter
Stat Counter
Webalizer -Log file analysis program
Analog -Log file analyser
Awstats - Log file analyser
Paid Web Analytics Tools:
Omniture
VisualSciences / WebSideStory
WebTrends
ClickTracks
Indextools
Weblog Expert
Clicky
Mint
I have portrayed some simple steps below to understand the working of internet and how data is recorded in the web logs.
Step:1
User logs in into the internet. The ISP provides him an IP number.
Step 2:
User types a URL in the browser.
Step 3:
ISP proxy server receives a request.
Step 4:
Request is sent to host server as packets.
Step 5:
The webpage's hostserver receives the request.
Step 6:
Immediatley the host server sends the requested file to the IP address of the user. The user views the webpage.
Step 7:
The requested files willl be recorded in the log files of the host web server.
Step 8:
The log file analyser software processes the details of the log files into its engine and renders the traffic information in a fabulous way. If webpage is tagged, the javascript code in the requested webpage will deliver the information to a third-party server, the login provided by the vendor will supply the traffic details.
Following are the EMetrics involved in increasing the website sales:
1)Value per visitor
2)Average Order size
3)Items per sale
4)Conversion rate is calculated by dividing sales by visitors
5)Sales trends viz time, day etc.
6)Exit point
7) Entrance point
After sales service EMetrics:
1)Visits to FAQ page
2)Visit to intruction manuals
3)Newsletters opt-ins
Sales Lead Generation EMetrics:
1) Email contact conversion rate
2)Filling up online forms
3) Visiting Product information pages
4)Average time
5)EMail opt-ins
6)Newsletter sign-ups
Hope the information provided is little helpful to undertand web analytics.
Adwords Consultant Website Optimization India
Web Analytics is a majic wand to the Emarketers to analyse the website users behaviour. EMarketers should be aware of the e-metrics through which they can analyse webpages for enhancing their performance.
Collection of E-metrics data is done in two ways, Log file analysis and Page tagging.
Log file analyser softwares faciliates analysis of log files and presents in a meaningful ways. These tools can be customized to provide data in the manner we would like to see.
Page tagging is the collection of data using javascript in each page. The third-party server would be carrying all the traffic statistics gathered through page tagging.
There are umpteen web analytics software available in the market. It is a mixture of paid and free web analytics tool.Before Here is a list of free and paid tools.
Free Web Analytics Tools:
Google Analytics
Microsoft adCenter Analytics
Piwik
Site Meter
Stat Counter
Webalizer -Log file analysis program
Analog -Log file analyser
Awstats - Log file analyser
Paid Web Analytics Tools:
Omniture
VisualSciences / WebSideStory
WebTrends
ClickTracks
Indextools
Weblog Expert
Clicky
Mint
I have portrayed some simple steps below to understand the working of internet and how data is recorded in the web logs.
Step:1
User logs in into the internet. The ISP provides him an IP number.
Step 2:
User types a URL in the browser.
Step 3:
ISP proxy server receives a request.
Step 4:
Request is sent to host server as packets.
Step 5:
The webpage's hostserver receives the request.
Step 6:
Immediatley the host server sends the requested file to the IP address of the user. The user views the webpage.
Step 7:
The requested files willl be recorded in the log files of the host web server.
Step 8:
The log file analyser software processes the details of the log files into its engine and renders the traffic information in a fabulous way. If webpage is tagged, the javascript code in the requested webpage will deliver the information to a third-party server, the login provided by the vendor will supply the traffic details.
Following are the EMetrics involved in increasing the website sales:
1)Value per visitor
2)Average Order size
3)Items per sale
4)Conversion rate is calculated by dividing sales by visitors
5)Sales trends viz time, day etc.
6)Exit point
7) Entrance point
After sales service EMetrics:
1)Visits to FAQ page
2)Visit to intruction manuals
3)Newsletters opt-ins
Sales Lead Generation EMetrics:
1) Email contact conversion rate
2)Filling up online forms
3) Visiting Product information pages
4)Average time
5)EMail opt-ins
6)Newsletter sign-ups
Hope the information provided is little helpful to undertand web analytics.
Adwords Consultant Website Optimization India
Wednesday, June 11, 2008
Expensive Web Analytics Tools
Below furnished tools are very expensive web analytics programs.
1) Omniture
2)VisualSciences / WebSideStory
3)WebTrends
Website optimization Chennai
1) Omniture
2)VisualSciences / WebSideStory
3)WebTrends
Website optimization Chennai
Free Web Analytics Tools for Website Business Analysis
List listed below are free web analytics tools.
Google Analytics - A robust and flexible web analytics tool offered by the great GOOGLE. I am using google analytics analytics for my company and I am very happy with the insights this majestic tool provides me.
Microsoft adCenter Analytics - Free for those who sign up for MSN Adcentre.
Piwik - A free webanalytics tool offered as opensource.
Site Meter - Free tool but you have pay them for utilising their advanced features.
Stat Counter - Free but you have to shell you money for having a hand on the advanced features.
Webalizer - This is a log file analysis tool.
Analog -Log file analysis tool
Awstats - Log file analysis tool
Google Analytics - A robust and flexible web analytics tool offered by the great GOOGLE. I am using google analytics analytics for my company and I am very happy with the insights this majestic tool provides me.
Microsoft adCenter Analytics - Free for those who sign up for MSN Adcentre.
Piwik - A free webanalytics tool offered as opensource.
Site Meter - Free tool but you have pay them for utilising their advanced features.
Stat Counter - Free but you have to shell you money for having a hand on the advanced features.
Webalizer - This is a log file analysis tool.
Analog -Log file analysis tool
Awstats - Log file analysis tool
Monday, June 2, 2008
Change Google Analytics Time Zone
The below chat script gives you full information about the time zone changes for Adwords and google analytics.
info: Thank you for contacting Google AdWords. Please hold a moment while we route your chat to a specialist who will help you with your question: "Time zone change".
info: Sabina has received your message and will be right with you.
Sabina: Hello Kamal. Thanks for contacting Google AdWords. I'm happy to help you.
KamalChandran: I would like to change the time zone of my analytics account. Is it possible?
Sabina: Let me check this for you.
KamalChandran: thanks
Sabina: Please give me a few minutes.
KamalChandran: sure.
Sabina: Thanks for waiting.
KamalChandran: np
Sabina: You can change the time zone in Analytics in the "Main Website Profile
Sabina: Information" section of your "Profile Settings" page.
Sabina: If your Analytics account is linked to an AdWords account, the time
Sabina: zones will be synchronized and controlled by AdWords. Learn more about
Sabina: this at http://adwords.google.com/support/bin/answer.py?answer=32346.
KamalChandran: I have linked my adwords account with analytics account.
KamalChandran: the same adwords time zone will be applied to analytics time zone. Is that so?
Sabina: Yes.
Sabina: And we cannot change the time zone in the AdWords account.
KamalChandran: Is there any way to have a separate time zone for analytics account alone, even after linking both accounts; adwords and analytics?
Sabina: I am sorry we do not have that option.
KamalChandran: Will it be possible for you to change my adwords time zone?
Sabina: Kamal, I can change the time zone only once in your AdWords account.
KamalChandran: I would be placing a request with you for adwords time zone change in the near future. Hope you will assist me to change the time zone
Sabina: Yes, I can help you now.
KamalChandran: I understand the change can be done only once.
Sabina: Yes.
KamalChandran: I will get proper approval from my management for Adwords time zone change and will ask for you assitance.
Sabina: Sure, not a problem.
Sabina: If you chat in again, you can ask for me.
Sabina: Is there anything else that I can help you with?
KamalChandran: Sabina, the management wants to have two different time zone for both the accounts!!
KamalChandran: I mean adwords and analytics, Is there any other way, I am asking you once again...
Sabina: Kamal, if your Analytics account is linked to an AdWords account we cannot have different time zones.
KamalChandran: Is it possible to de-link the accounts and then change the time zones
Sabina: Yes, you can do that.
Sabina: However, if you link the accounts again then it will change according your AdWords account.
KamalChandran: what would be the drawback then..........
KamalChandran: I think the adwords data would not be reported correctly if I have two different time zones.......for eg:- conversion etc
KamalChandran: Am I right?
Sabina: Yes.
KamalChandran: what would you suggest, is it better to run both the accounts at the same time zone?
Sabina: If you link the accounts then the time zones will be the same.
KamalChandran: thank a lot for you support
Sabina: You're welcome.
Sabina: It was a pleasure chatting with you. If you have any more questions, please feel free to visit our Help Center. You can also print this chat transcript for your records. Have a great day.
Sabina: Bye!
KamalChandran: I will come back to you in a couple of days
KamalChandran: bye!
Sabina: Sure
info: Thank you for contacting Google AdWords. Please hold a moment while we route your chat to a specialist who will help you with your question: "Time zone change".
info: Sabina has received your message and will be right with you.
Sabina: Hello Kamal. Thanks for contacting Google AdWords. I'm happy to help you.
KamalChandran: I would like to change the time zone of my analytics account. Is it possible?
Sabina: Let me check this for you.
KamalChandran: thanks
Sabina: Please give me a few minutes.
KamalChandran: sure.
Sabina: Thanks for waiting.
KamalChandran: np
Sabina: You can change the time zone in Analytics in the "Main Website Profile
Sabina: Information" section of your "Profile Settings" page.
Sabina: If your Analytics account is linked to an AdWords account, the time
Sabina: zones will be synchronized and controlled by AdWords. Learn more about
Sabina: this at http://adwords.google.com/support/bin/answer.py?answer=32346.
KamalChandran: I have linked my adwords account with analytics account.
KamalChandran: the same adwords time zone will be applied to analytics time zone. Is that so?
Sabina: Yes.
Sabina: And we cannot change the time zone in the AdWords account.
KamalChandran: Is there any way to have a separate time zone for analytics account alone, even after linking both accounts; adwords and analytics?
Sabina: I am sorry we do not have that option.
KamalChandran: Will it be possible for you to change my adwords time zone?
Sabina: Kamal, I can change the time zone only once in your AdWords account.
KamalChandran: I would be placing a request with you for adwords time zone change in the near future. Hope you will assist me to change the time zone
Sabina: Yes, I can help you now.
KamalChandran: I understand the change can be done only once.
Sabina: Yes.
KamalChandran: I will get proper approval from my management for Adwords time zone change and will ask for you assitance.
Sabina: Sure, not a problem.
Sabina: If you chat in again, you can ask for me.
Sabina: Is there anything else that I can help you with?
KamalChandran: Sabina, the management wants to have two different time zone for both the accounts!!
KamalChandran: I mean adwords and analytics, Is there any other way, I am asking you once again...
Sabina: Kamal, if your Analytics account is linked to an AdWords account we cannot have different time zones.
KamalChandran: Is it possible to de-link the accounts and then change the time zones
Sabina: Yes, you can do that.
Sabina: However, if you link the accounts again then it will change according your AdWords account.
KamalChandran: what would be the drawback then..........
KamalChandran: I think the adwords data would not be reported correctly if I have two different time zones.......for eg:- conversion etc
KamalChandran: Am I right?
Sabina: Yes.
KamalChandran: what would you suggest, is it better to run both the accounts at the same time zone?
Sabina: If you link the accounts then the time zones will be the same.
KamalChandran: thank a lot for you support
Sabina: You're welcome.
Sabina: It was a pleasure chatting with you. If you have any more questions, please feel free to visit our Help Center. You can also print this chat transcript for your records. Have a great day.
Sabina: Bye!
KamalChandran: I will come back to you in a couple of days
KamalChandran: bye!
Sabina: Sure
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