Google Free Enterprise Web Analytics Tool Google Analytics vs Ominiture Site Catalyst | WebTrends | ClickTracks | Google Web Analytics Consultant - Webanalytics Expert

Wednesday, February 17, 2010

Free Enterprise Web Analytics Tool Google Analytics vs Ominiture Site Catalyst | WebTrends | ClickTracks

Google Analytics is a free enterprise class web analytics tool. Every page in the website has to be tagged with the javascript code to track and improve the performance of websites.


Excellent tool to track and report on all visitor interactions.
 - Know what your visitors are doing and understand their behaviour
 - Gather knowledge on improving your website interms of design, navigation, content, relevancy etc.
 - Track the performance of your marketing campaigns
 - Track PPC campaigns (Google Adwords, Yahoo Search Marketing, MSN Adcenter, Miva etc.)
 - Track conversions to find ways for improvement
 - Increase ROI with the great insights provided by the tool


- Crystal clear geographic reports
- Tracking internal site search
- Automatic Adwords integration by turning on 'Auto Taggin' in Google Adwords account
- Paid and free keywords performance
- Tracking the performance of marketing campaigns.
- Integration with Adsense
- Track up to 20 goals in a single profile
- Ecommerce reporting
- Tracking Mobile visitors
- Tracking performance of videos (Event Tracking)
- Flash tracking
- Tracking Social network applications
- Custom dashboards report
- Advanced segmentation
- Custom report
- Intelligence alerts
- Multi-dimensional analysis
- Funnel visualization
- Click stream analytics via navigational summary
- Entrance path analysis
- Referral sources report
- Tracking clicks on buttons,links,banners,images,videos,flash etc.
- Tracking form pages
- Hourly campaign performance
- Hourly keyword performance
- Track multiple sub-domains in a single profile
- Track multiple domains in a single profile
- Track multiple domains and sub-domains in a single profile
- Identify the best performing pages
- Identify poorly performing pages
- Click heat mapping via Site overlay
- Email campaign tracking
- Banner campaign tracking
- Compare your websites performance with other websites in the Internet
- Integration of Google Website optimizer to carry out A/B testing and Multi-variate testing

Security of your data:

Google stores all your data in their server. The data would never be disclosed / shared with anyone, Google assures this! Since World-class tool is offered for free why to pay big bucks to subsribe for Omniture site catalyst / Web Trends / ClickTracks which do not have more features than the mighty Free Google Analytics.

But please note that none of the web analytics tools are error free.

1 comment:

  1. 재방문율을 높이는 방법 디자이너, 스태프, 데스크 담당 직원과 일원화된 고객 관리가 고객 맞춤형 서비스 제공으로 고객 재방문율을 높입니다. 일정 공유를 통해 고객 방문 일정 예약 관리가 쉬워집니다. 의사, 간호조무사, 간호사 간 원격 커뮤니케이션은 원격에서도 현장 상황을 정확히 파악하여 응급 처치를 신속하게 지휘하게 합니다. 기업 맞춤형 보안 설정이 기업의 데이터를 안전하게 보호하고, 유연한 근무 환경이 직원들의 업무 효율과 생산성을 높입니다.