Google analytics has a major drawback on its ecommerce reporting part. It always gives credit to the keywords or referrals used by people last time when they visited the website.
This is a major issue because the ultimate objective of an ecommerce site is sales. Knowing the keywords and referring sources that reasoned the sales is the foremost valuable thing for a website owner, a great clue for repeating the sales.
Websites using Google analytics will get only the keywords and referring sources used by people who purchased the product, the last time they visited the website.. Can Google Analytics maintain it Enterprise Class here also ? YES IT CAN. Here is a way to track the first click with Google analytics..thanks to Patrick Altoft, Director of Search at Leeds based digital & SEO agency Branded3 for providing a simple hack to help Google Analytics maintain its high standards against Omniture and CoreMetrics.
Read the full post here..
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3.
Tuesday, February 23, 2010
Google Analytics Discussions on Important topics in a Video
- Avoid spammed pageviews in Google Analytics
- Gather ecommerce tracking variables on 3rd party shopping carts.
- Issues popping up on maintaining campaign information on 3rd party shopping carts.
- Competitors links showing up in your referring sources
- Locate Singapore in map overlay of Google Analytics
- View referring URLs in the campaign report
- Google Analytics $Index metric.
- Event tracking and bounce rate
Thursday, February 18, 2010
US Federal Government Approves Google Analytics | Best Recognition for the Great Enterprise Tool (FREE)
Google Analytics gets the best recognition for the greatest insights it can shower to enhance the performance of websites. GOOGLE ANALYTICS HAS WON A PLACE IN US FEDERAL GOVERMENT WEBSITE in its apps.gov web site.
apps.gov web site is a place where US government agencies and services could find approved cloud computing applications.
Congrats Google Analytics Team for adding another feather to your cap!
Congrats Google Analytics Team for adding another feather to your cap!
Wednesday, February 17, 2010
Free Enterprise Web Analytics Tool Google Analytics vs Ominiture Site Catalyst | WebTrends | ClickTracks
Google Analytics is a free enterprise class web analytics tool. Every page in the website has to be tagged with the javascript code to track and improve the performance of websites.
Benefits:
Excellent tool to track and report on all visitor interactions.
- Know what your visitors are doing and understand their behaviour
- Gather knowledge on improving your website interms of design, navigation, content, relevancy etc.
- Track the performance of your marketing campaigns
- Track PPC campaigns (Google Adwords, Yahoo Search Marketing, MSN Adcenter, Miva etc.)
- Track conversions to find ways for improvement
- Increase ROI with the great insights provided by the tool
Features:
- Crystal clear geographic reports
- Tracking internal site search
- Automatic Adwords integration by turning on 'Auto Taggin' in Google Adwords account
- Paid and free keywords performance
- Tracking the performance of marketing campaigns.
- Integration with Adsense
- Track up to 20 goals in a single profile
- Ecommerce reporting
- Tracking Mobile visitors
- Tracking performance of videos (Event Tracking)
- Flash tracking
- Tracking Social network applications
- Custom dashboards report
- Advanced segmentation
- Custom report
- Intelligence alerts
- Multi-dimensional analysis
- Funnel visualization
- Click stream analytics via navigational summary
- Entrance path analysis
- Referral sources report
- Tracking clicks on buttons,links,banners,images,videos,flash etc.
- Tracking form pages
- Hourly campaign performance
- Hourly keyword performance
- Track multiple sub-domains in a single profile
- Track multiple domains in a single profile
- Track multiple domains and sub-domains in a single profile
- Identify the best performing pages
- Identify poorly performing pages
- Click heat mapping via Site overlay
- Email campaign tracking
- Banner campaign tracking
- Compare your websites performance with other websites in the Internet
- Integration of Google Website optimizer to carry out A/B testing and Multi-variate testing
- ABOVE ALL- ABILITY TO CUSTOMIZE THE CODE TO GET THE DATA YOU REQUIRE
Security of your data:
Google stores all your data in their server. The data would never be disclosed / shared with anyone, Google assures this! Since World-class tool is offered for free why to pay big bucks to subsribe for Omniture site catalyst / Web Trends / ClickTracks which do not have more features than the mighty Free Google Analytics.
But please note that none of the web analytics tools are error free.
Benefits:
Excellent tool to track and report on all visitor interactions.
- Know what your visitors are doing and understand their behaviour
- Gather knowledge on improving your website interms of design, navigation, content, relevancy etc.
- Track the performance of your marketing campaigns
- Track PPC campaigns (Google Adwords, Yahoo Search Marketing, MSN Adcenter, Miva etc.)
- Track conversions to find ways for improvement
- Increase ROI with the great insights provided by the tool
Features:
- Crystal clear geographic reports
- Tracking internal site search
- Automatic Adwords integration by turning on 'Auto Taggin' in Google Adwords account
- Paid and free keywords performance
- Tracking the performance of marketing campaigns.
- Integration with Adsense
- Track up to 20 goals in a single profile
- Ecommerce reporting
- Tracking Mobile visitors
- Tracking performance of videos (Event Tracking)
- Flash tracking
- Tracking Social network applications
- Custom dashboards report
- Advanced segmentation
- Custom report
- Intelligence alerts
- Multi-dimensional analysis
- Funnel visualization
- Click stream analytics via navigational summary
- Entrance path analysis
- Referral sources report
- Tracking clicks on buttons,links,banners,images,videos,flash etc.
- Tracking form pages
- Hourly campaign performance
- Hourly keyword performance
- Track multiple sub-domains in a single profile
- Track multiple domains in a single profile
- Track multiple domains and sub-domains in a single profile
- Identify the best performing pages
- Identify poorly performing pages
- Click heat mapping via Site overlay
- Email campaign tracking
- Banner campaign tracking
- Compare your websites performance with other websites in the Internet
- Integration of Google Website optimizer to carry out A/B testing and Multi-variate testing
- ABOVE ALL- ABILITY TO CUSTOMIZE THE CODE TO GET THE DATA YOU REQUIRE
Security of your data:
Google stores all your data in their server. The data would never be disclosed / shared with anyone, Google assures this! Since World-class tool is offered for free why to pay big bucks to subsribe for Omniture site catalyst / Web Trends / ClickTracks which do not have more features than the mighty Free Google Analytics.
But please note that none of the web analytics tools are error free.
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